Some companies find Attraction Marketing hard to get it.

Sometimes I dont know if clients are looking at me with “deer-in-the-headlights” face because of my accent or because of the stuff I’m trying to make them understand.

Today I was sure it was the second option, which made me feel a bit better, at least about my English skills. However, when it comes to my marketing teaching skills, I’m probably lacking something.

I’m finishing an entire online campaign for this landscaping company, and it wasnt enough that they rejected my entire copywriting because it was “not very clear”, but they asked me to make their logo on the capture page bigger.

Before I get into the whole thing, here’s an example of what they wanted me to change:

We’re giving away a free mowing for every contract deal, so on top of the sign up form, I had:

“Get your first mowing absolutely free”

Which has now become:

“Request a quote for residential or commercial landscaping services absolutely free”

Awesome, huh? I’m going to run split tests on both and show them which one works best..

But anyway, here’s what got me fired up:

I had a 90×70 pixels logo on the top left corner of the page, simply to give it a “professional look”. At the meeting today, they requested a bigger logo.

“Why do you want a bigger logo?”, asked myself.

“For branding purposes”, replied.

“But the idea is to get people to sign up, and then sign a contract. We don’t even need a logo”, I tried to argue.

“What difference does it make?”, replied.

“Well, if I make your logo bigger, the sign up form wont be above the fold, and that is proven to  decrease conversions by at least 15%”, very convincing argument, right?

And apparently they bought it. We’re going to run with the small logo, but my point here is that most business owners are so used to hitting people over the head with their advertisement that when they try a completely new approach it ends up ruined by their old ways.

The other thing, which is much more important, and I forgot to mention to them, is that we are focusing on giving the visitors high-quality information first, to capture their attention, and make them want to do business with us. Follow the idea path:

High quality info -> happy customer -> more business!

Eventually, a logo is important for Corporate identity, brand positioning, and etc.. But as a customer, do you care about the logo?

I’m glad at least this battle I won, and now I’m sharing this with you here. When it’s all set and done, I’ll post the split test results with the different headlines.

But I’d love to hear what you think.

As I was thinking about this issue, I wrote another article on the best free attraction marketing training and I plan on suggesting it to them. Do you think they will read it?

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Eben Pagan Moves The Free Line

I’ve just finished reading Eben Pagan’s latest giveaway, the 21-page Marketing Voodoo report.

Eben is too humble to take credit for it, but he’s famous for the phrase “move the free line”, in regards to offering high-quality content, freely, in order to capture and captivate prospects, customers, and associates.

To promote the launch of his Guru Home Study Course, Eben has been over-delivering 1000s of dollars worth of free tips, training, and even mini sales letters – stuff that could easily sell for at least $40, only to WOW his prospects to the point where they have to have his course.

Honestly, it’s working.

After taking the time to watch his 40 min video twice and reading his marketing voodoo report over and over, I’ve reached the point where I can’t imagine what’s left for the actual paid course. The information Eben shared on the marketing voodoo report alone is 100% actionable, and I already see it increasing my conversion rates and capturing customers for life.

I’m trying my best not to sound like a groupie, but it’s not easy.

What is impressive is that Eben leaves no doubt that what’s in the video and in the marketing voodoo report is his best, most precious strategies, and he is not afraid to reveal it publicly. The reason for is that despite the immediate potential his free reports have, with his guidance and special exercises, exploring its full potential will take much less than having to study it on your own.

Basically, Eben Pagan is giving you an amazing toy without the full, 400 page instruction. He gives you a 20 page instruction, and full access to the toy; you may play with it for a while, but without the entire manual, it gets boring… So you have to come and ask for the full instruction set.

It is your decision to seek Eben Pagan as a solution provider, not only because he gave you the toy, but because he knows exactly how to have lots and lots of fun playing it.

The entire “move the free line” strategy revolves around the fact that Eben (or any knowledgeable entrepreneur, for that matter) is confident that it will be our decision to seek his solution, which brings us to another point discussed on the Marketing voodoo report:

An info-product has to solve an immediate pain, and if done correctly, has no perceived competition.

Notice the cycle?

• The Bait – high-quality information

• The catch – the info has limited training

• The solution – pay to get more training

• The alternative – none, since there’s nothing designed for this specific need/service/opportunity

Genious!

I’ve already made changes to my sales letter, and include some of Eben’s “toys” – can you see which ones are they?

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Michael Losier - LifePath Unlimited Luminaire

Michal Losier, Oprah’s Law of Attraction specialist and author of the best-seller “The Law Of Attraction: How to Attract More Of What You Want And Less Of What You Don’t Want”, is one of the luminaries guiding LifePath Unlimited members to success.

After the profound impact of the movie The Secret, where the ancient Law Of Attraction was made widely popular, Michael Losier emerged as the resource for better understanding this universal law. When LifePath Unlimited initiated the creation of its personal development home study course, Losier was one the first authorities to be contacted, and his contribution is to this date, highly acclaimed by LifePath members.

In LifePath’s Discovery Series – a complete personal development home study course, Michael Losier joins 13 other luminaries to introduce, explain, and exercise concepts such as the Law of Attraction, the power of gratitude, maintaining your own power, and many more. The Discovery series is divided into 8 paths, each dedicated to a specific area of mind, body, and soul.

The popularity of the Law of Attraction, and the power within its mastery, draws a great deal of attention to the lessons taught by Michael Losier. Motivated by the words on his book, or by his appearances on national TV, hundreds of enlightened entrepreneurs set course to attract more of they want: personally, financially, and spiritually. Their research more than often leads to LifePath Unlimited, who took the education, the instructions, and the exercises, added a powerful financial opportunity and now offers members the chance to improve all aspects of their lives.

LifePath Unlimited’s business opportunity is based on the direct sales strategy, fueled by the free enterprise concept: each Discovery customer is a small franchise (without paying royalties or any fees) and has the ability to promote the products in exchange for a minimum $1000 commission.

The combination of personal development studies with amazing financial compensation is driving LifePath’s growth to the roof, and one major side effect is now noticed: LifePath Unlimited’s community of members, like-minded entrepreneurs motivated to mutually assist others, is becoming a product within a product.

Experience the powerful effects of this combination for yourself and expand your potential.

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It only took 5 and 1/2 months, but I’m finally proud of my piece of online real state (or online state?).

As a thank you gift, and a sort of “launch”, Your Income Potential will host my Free 7-Day Expand Your Income Potential training, which will outline exactly how to create your own marketing system.

In the next 7-Days (if iContact cooperates), I’ll be guiding fellow entrepreneurs through:

Where to invest your time:

• The most effective FREE advertisement platforms, where your time investment won’t go to waste – forget about wasting hours on Traffic Exchange or unknown classifieds;

• How to use Squidoo and HUB Pages to not only promote your personal brand, but to increase your ranking on Search Engines such as Google and Yahoo;

• Discover the powerful impact Forums and Online Communities have on your traffic and how they can raise your brand to an online “celebrity” status

Effective Budget Advertisement

• Exactly how to use Pay-Per-Click advertisement to obtain maximum results paying the lowest possible Cost-Per-Click – simple keyword generation techniques that will cut your costs in half!

• How to BUY access to huge lists of TARGETED customers (we’re talking 3000, 5000, even 20000 customers) paying a small YEARLY fee

• The ultimate FUNDED PROPOSAL strategy, explained step-by-step, from choosing your “bribe” to when, how, and where to offer it to your prospects

Leveraging Your personal brand

• Social Media, Social Media, Social Media: down-to-earth approach of how to use Twitter, Facebook, YouTube, LinkedIn, and others to expand your brand awareness and ignite your networking contacts

• Fail-proof approach to include the power of BLOGS to your marketing, including all the myths behind WordPress (how to install it, use it, and love it!), content-creation and publicity

• Become an online celebrity by building a community of followers behind your brand, that will eat your products up!

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Do your homework. Facebook is an environment that oversteps the boundaries between personal and business lives. It is a place where you can piece together your colleagues’ personality. That said, do some research! Find out your prospective business connection’s interests and preferences.

Make meaningful connections. Quality always beats quantity. Compare social media to a big party. You make connections because you are fun and interesting to interact with. If your connections ever become business colleagues, that is wonderful but it should never be your primary motive. Above all, you want to create meaningful relationships!

Use your toolset. You do not have to install dozens of fancy applications to make an impact. By default, your Facebook account has a number of basic tools you can use to help others get to know you. Write notes, post photos and links, and make an impression. You have to participate in social media for other users to interact with you and develop a connection.

Toss the agenda. Avoid trying to market yourself immediately. You want others to see you as a person. Just posting links to your blog and sending messages with clearly ulterior motives will alienate others irreversibly! Focus on being real and developing connections.

Maintain. This may seem like common sense but its often forgotten. Once you create a connection, you need to maintain it. That is, keep in touch even if lightly. Check up occasionally and see what is new. Read notes and statuses, exchange information, and help others out whenever possible.

If the overall message is not clear already, social media is about quality relationship building. Facebook is an endless supply of interesting people in both social and business aspects. If carefully cultivated, your relationships may develop into wonderful prospects for your future. Perhaps you know a guy who knows a guy? Use your connection and ask for an introduction! Maybe you have found the perfect business partner. Take a leap and make the most out of Facebook.

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Are there shared features in all major personal development books, such as Think And Grow Rich, Secrets of the Millionaire Mind, etc…?

Yes, of course there are! They are the 5 Pillars To Success and I’ll be discussing each one separately in the next few posts.

These traits are shared by all successful individuals and they are – consciously or not -  key to their success.

Consciously or not, following these 5 practices attracts success and prosperity. These 5 pillars are the foundation upon which the Law Of Attraction manifests itself.

Here they are:

1.Visualizing & Meditading

Laser-beam focus on your goals – consciously creating positive vibrations to create exactly what you expect the universe to deliver.

Daily, cut a slice of your life you have a specific vision, and picture everything as if it was already realized.

2. Daily Income Producing activities

Obvious – just needs to be consistent, persistent, and constant.

3. Being a Student Of Personal Development

Learn, grow, expand – invest in yourself

4. Masterminding

Communicating, sharing, counseling, mentoring, being mentored, receiving criticism – professional, spiritual, surrounding yourself with like-minded individuals.

5. Exercising Leadership

Participate, network, create relationships – offer training, advice, assist others, interact. Leave your mark, and be prepared.

So GET READY! My next posts will illuminate each pillar, and maybe bring some light into your life.

Tell me what YOU’d expect from them. I’m sure I can work your question into one of them.

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Gain Credibility In the Eyes of Your Leads

First, you’d develop the foundation for a successful relationship, by gaining trust and getting to know each other. In MLM, the difference is that a successful proposal involves much less money than a diamond ring would.

In a funded proposal, basically, you’re offering your prospects an up-front opportunity to get an idea of what you as an expert has to offer; how you would kill your prospect’s pain; and why should they trust you.

Instead of throwing your biz opportunity at your prospects and expecting them to jump in the nuptial bed with you, which is how most marketers propose their businesses, a successful funded proposal begins with an inexpensive, value-packed offer that would ease your prospects towards you.

An effective funded-proposal will get leads interested on you, giving you enough credibility to attract them into your business opportunity without hardselling.

But the beauty of it is that your customers will pay to hear what you have to say! At the end of the day, you not only generated leads, but you also generated enough cash out of those leads that your Adwords bill is PAID FOR!

A good example of how to leverage of your funded proposal can be found on Your Income Potential.

There, I show you how a FREE BOOK can be so valuable, that I am able to cover my advertising costs without much effort at all.

Even if you’re not in network marketing per se, it can be a fun and profitable activity to do on the weekends; a funded proposal can be successfully marketed as the final product, without the need for a sales funnel or business opportunity. It can also become your entry door to internet marketing.

Anyway, it’s worth the effort.

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——–>   http://freeppcleads.com <———
A quick background on Mike’s protocol for these products will tell you he not only offers his own knowledge, but he brings only the best professionals into play.

Mark Wieser, the sponsoring phenomena, is the man for Black Belt Recruiting; Tim Erway is one of his partners for the amazing Traffic Formula; and now he’s bringing Jim Yaghi to lead PPC Domination.

If you stop reading now, you’re wasting your money by even having an internet connection. You NEED this, and you WILL thank me for it.
Straight out, I wanna say Jim is awesome. I’ve become a big fan of his because of his blunt honest way, his amazing knowledge of internet marketing and his willingness to share it all unselfishly.

PPC Domination's Instructor Jim Yaghi

During the beta launch for PPC Domination about 3 months ago, I had the chance to connect with Jim at the Better Networker forum, and we extend our talk to Facebook. Truly great fellow, very funny, and a genious in PPC.

What Jim has developed for the course is by far (and I will include Perry Marshall’s book in this statement) the most comprehensive guide to Adwords.

In his videos, he shares several of his own techniques, no holding back, all captured from his screen, without editing or scratching any good stuff out.

So here’s what I accomplished with Jim’s guidance:

• Finally learned how to keep absolut track of my costs
• Learned amazing new tools (and how to efficiently use some old ones) to perform keyword research
• Got a much better idea of copywriting under 35 characters (pretty hard stuff!)
• How to keep my quality score high enough to get clicks for less than 0.30
• How to create an entire campaign with long-tail keywords using only phrase or exact match
• Secret tools to generate misspelled keywords that cost less than .50c!
• The contrast approach: how to use keyword boldening to my favor and make my ad stand out even for competitive keywords.
• When to properly utilize keywords in my ad copy/headline

But the best thing for me is that I was able to take this knowledge and build a system from which I actually get money back from the leads I generate. Before I ever get on the phone, the highly targeted traffic I generate jumps on my front-end offers, completely covering all my costs.

At the end of about 60 days, I had completely paid off my original costs, and I averaged $0.78 from EACH AND EVERY LEAD. It’s not a lot, but this means my advertisement (and some additional expenses) are PAID FOR without my money!

I could not thank Jim enough.  PPC Domination launches Monday 19th. Be there!

—–> http://leosaraceni.freeppcleads.com <————–

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This is one of the most insightful takes on “old-school mlm” - meaning buying leads/cold-calling/plasttering business cards/using valpak coupons - vs “new-school marketing” – meaning leveraging an expert positioning to create attraction towards your area of expertise/cultivating your relationships/offering the most value.

This is a touchy topic, as I just had an interesting conversation with my own very successful upline, who is as I write this putting together a social media plan to improve his personal brand equity and to open an exclusive contact media for his large team.

As we were discussing his plan, I had the opportunity to point out the importance of developing relationships, instead of business transactions; creating multiple communication channels, and leveraging his knowledge and tenacity towards an easier-to-manage daily operation.

We as marketers, self-motivated, independently funded, tend to see ourselves as the outsiders; we’re all creating our 4-hour workweek, away from corporate america, dressed in our jeans and tshirt, loaded with a laptop and ideas! In reality, our community is only part of a vanguard movement brought upon us by the dissemination of the internet (social media, we love you!) But that doesn’t change the fact that the consumer’s society has greatly evolved in the past 5-6 years, drastically lowering the effectiveness of cold-calling, door-hanger coupons, sticky-cards on windshields and all that cr#p!

With the ever-increasing individualism being praised by an ever-more self-sufficient community (with an iPhone I can keep my business up without any actual human contact), people have just lost their patience with non-targeted messages: who the hell still reads mail addressed to “Dear Homeowner” or actually believes Valpak coupons are efficient?

My point with this amazingly out-of-context post is that there shouldn’t be any surprise “old school” marketers are changing their ways: it’s Darwinism applied to networking, only the well-positioned, social-media-savvy, ethical and generous will survive.

So hang your worn-out phone, your post cards, and even your fax machine: upgrade to a lightweight laptop, sit in your favorite smoothie bar and enjoy evolution!

To unbelievably weird posts at 3:00am,

Leo Saraceni

P.S – I’d save the phone from going on the trash, tough tempting: your new enjoyment of social media will generate some of the most amazing conversations through that piece of plastic “old-schoolers” created their business around.

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The first drawing of my marketing system was made about 3 days ago, and while I was rounding up feedback from experienced marketers that I trust, some additions were made. This is not – by far – the ultimate plan, but I wanted to open the debate to other networkers, as I have never seen any marketing expert publicize their plans.

2009 Marketing System

So, my Social Media participation is on the top – it is the beginning of my customer experience cycle

These actions point towards the welcome page, which will be a blog (for easy update purposes – Im an html illiterate) – The blog will host valuable free content, as I do with this one already, but highly focused information.

From the blog, targeted readers would then be redirected to lead capture pages, which have been designed to solve specific “pains” – each page will lead to an appropriate product. (im listing Mike’s products here, but these are just examples)

Before they get to the final product page, however, their information is captured into my autoresponder; in order to provide great CRM (Customer Relationship Management), I will bluntly offer tons of free training, to build value towards my brand equity & to strengthen my market share on the customers’ Inbox.

The autoresponder training also points to an specific product, as an “if you would like to know more, check this out”.

Notice that the “free-training” does not stop at week 4 – it goes on indefinitely, which leads me my next domination plan:

With this marketing system integration in place, running smoothly thanks to my “social media – one hour a day” efforts, my brand equity will explode without me blowing my budget – and the “free-training” slots could be occupied by future joint-ventures.

This is the basis upon which Mike Filsaime, Frank Kern, Yanik Silver, and others will acknowledge me as THE super affiliate.  Coming soon to your inbox.

Better Networkers, please respond at this thread:

http://www.betternetworker.com/forums/viewtopic.php?f=2&t=14466&start=0&st=0&sk=t&sd=a

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… C: wait… SD: wait…

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