The Traffic Formula 2.0 Dream Team – Are You One?

Ever imagined Mike Dillard, Ferny Ceballos, Mike Klinger, Raymond Fong, Mark Wieser, Jim Yaghi and Tim Erway together in your living room?

Well, that’s what Traffic Formula 2.0 will do.

Each in their area of expertise, these masters will be working constantly to take your business beyond the
next level.

I wasn’t even in the industry when the first Traffic Formula came out, but I know first hand how it changed a couple of
people’s business:

Jim Yaghi started his PPC adventures after reading the original TF, and now he produces an AVERAGE of 600 leads a day.

Ferny and Ray were just two more engineers, with lots of student debt to pay (MIT is not cheap..). Last year, they hosted the Traffic Formula Live event ($1000 per ticket!), sharing the stage with Mike Dillard.

And that was only three years ago.

You know how there are turning points in one’s carreer?

The amplitude of this education will open many, many doors for you, and undoubtly spark a million new ideas to
increase your success at least tenfold.

So, if you’re undecided about spending $267 to receive these masters in your house, consider what this investment would mean to you 1 year, or even 6 months from now…

You can get Traffic Formula 2.0 here:

http://vur.me/about/traffic

And maybe we can both be a part of the 3.0 edition, huh?

To remarkable turning points,

Leo Saraceni
office: 252-202-6190

P.S – I have limited spots left to schedule personal consultations. If you bought TF with me, reply to this post with your info and  I’ll personally contact you. Or just email me at leosaraceni[at]gmail.com

If haven’t gotten this gigantic amount of marketing knowledge yet, do it so now and I will work with you 1-on-1 to assist in digesting it all.

http://vur.me/about/traffic

The Marketing Voodoo Report & How Eben Pagan Moved The Free Line Out Of The Park

Eben Pagan Moves The Free Line
Eben Pagan Moves The Free Line

I’ve just finished reading Eben Pagan’s latest giveaway, the 21-page Marketing Voodoo report.

Eben is too humble to take credit for it, but he’s famous for the phrase “move the free line”, in regards to offering high-quality content, freely, in order to capture and captivate prospects, customers, and associates.

To promote the launch of his Guru Home Study Course, Eben has been over-delivering 1000s of dollars worth of free tips, training, and even mini sales letters – stuff that could easily sell for at least $40, only to WOW his prospects to the point where they have to have his course.

Honestly, it’s working.

After taking the time to watch his 40 min video twice and reading his marketing voodoo report over and over, I’ve reached the point where I can’t imagine what’s left for the actual paid course. The information Eben shared on the marketing voodoo report alone is 100% actionable, and I already see it increasing my conversion rates and capturing customers for life.

I’m trying my best not to sound like a groupie, but it’s not easy.

What is impressive is that Eben leaves no doubt that what’s in the video and in the marketing voodoo report is his best, most precious strategies, and he is not afraid to reveal it publicly. The reason for is that despite the immediate potential his free reports have, with his guidance and special exercises, exploring its full potential will take much less than having to study it on your own.

Basically, Eben Pagan is giving you an amazing toy without the full, 400 page instruction. He gives you a 20 page instruction, and full access to the toy; you may play with it for a while, but without the entire manual, it gets boring… So you have to come and ask for the full instruction set.

It is your decision to seek Eben Pagan as a solution provider, not only because he gave you the toy, but because he knows exactly how to have lots and lots of fun playing it.

The entire “move the free line” strategy revolves around the fact that Eben (or any knowledgeable entrepreneur, for that matter) is confident that it will be our decision to seek his solution, which brings us to another point discussed on the Marketing voodoo report:

An info-product has to solve an immediate pain, and if done correctly, has no perceived competition.

Notice the cycle?

  • The Bait – high-quality information
  • The catch – the info has limited training
  • The solutionpay to get more training
  • The alternative – none, since there’s nothing designed for this specific need/service/opportunity

Genious!

I’ve already made changes to my sales letter, and include some of Eben’s “toys” – can you see which ones are they?

Value, Education & Humor In Your Marketing: Heineken & Network Marketing

Im sure you all know by now we’re supposed to offer more than a product/service – as network marketers, we offer guidance, possibility, training, insight, and information.

We all are bombarded with different “sources” of this education, whether online or from friends, family, teachers, and colleagues, but each has its own “influence level”, according to the amount of respect we give to each source.

How about an educator that makes you laugh?

Even though laugh is not enough to make you respect anybody, humor is the most effective way to break down initial barriers and capture one’s attention; follow me on this thought:

Remember that one cool teacher, whose lecture went by faster than others, in whose test you did much better without extra effort, or whose topic you were always motivated to study?

How much would you value his advice? How much of his discipline do you remember? I bet it’s more than all the other “normal” teachers put together.

When it comes to network marketing, the same concept applies, meaning that regular knowledge sources (gurus) are boring, average, and common. The exceptional ones are the Kerns, the Dillards, the Reeses, who add not only personality to whatever they’re doing, but know how to have fun doing it.

And that is my secret for today:

if you make your prospects laugh, you’ve broken the barriers and conquered that individual’s full attention.

Tone your messages, write ads that stir away from “formulas” and add something unusual. Do use colloquialism and spoken grammar on your articles, and dont be afraid to make fun of yourself.

I saw the following note on Ben Settle’s blog, it’s a snippet from Jim Yaghi, Adword’s specialist:

Hey Ben,

thanks a lot for that! awesome. I actually use cartoons when trying to come up with graphical descriptions for that very reason. They also allow you to tap into a prospect’s inner child as they remember images like “seeing stars” when hit on the head, or the bump that grows on someone’s head when hit by a hammer, or the way people drift on the scent of sizzling sausages :)

jim

Be honest: who here has ever thought of getting inspiration from Comic Books? Does anybody here even read comics anymore?

That is the kind of “spin” that separates common from unique, just-another-one from yes-this-guy/girl-rocks! And that is something anybody can do, with a TINY BIT of creativity.

Of course, in the world of mass media & mass budgets, fun has been with us for quite a while (the gosh-darnet Superbowl ads), but I picked this Heineken ad to show how Educating & Promoting are aligned with Humor. It’s almost like a Public Service Announcement, but fun.

Leave me your opinion – what have you done that made your prospects laugh lately?

Honest Copywriting – I am Converted!

honest copywriting is fundamental
honest copywriting is fundamental

This is something  I came across, and if I weren’t educated on the law of attraction, I would consider a coincidence:

Well, first of all, I believe that if I want my words to sell a product,
that product should be strong enough to do so without tricking the buyer. I
know that if I trick someone, I may make a sale — but I’ve lost a customer
for life! Whereas if I show the merits, back up my claims, and focus on the
way this product solves a problem, eases a hurt or fear, or satisfies a
need, I will build that lifetime relationship.

Oh, and one more thing. I like to look in the mirror and see someone who is
doing good for the world — and I don’t think lies and trickery will
accomplish that. I happen to have a gift for writing, and I use that gift to
make the world better. That includes being honest with myself and with my
readers.

This quote, from Shel Horowitz, touches a very personal aspect for me – I have lied way too many times, not just on my copywriting. Because I always considered myself smart enough to control the outcome of any lie, I never actually bothered to prevent it.

As long as I can defuse the bomb, why would I not plant the bomb there in the first place?

Well, the bomb went off and it affected more than just me.

I learned a valuable lesson, and the consequences are taking rapid control of my actions:

My Your Income Potential project has been changed, and it does not have any more “hyped” statements – it does not mention WEALTH, or MONEY, or RICH. It does not mention my finances or what I can do for yours.

What it does say is how much value I have to offer to serious business partners, and how much I dedicate myself to empowering other entrepreneurs in their journey.

And that is how I will address all copywriting – honestly.

I invite you to join me.