MLM Frustration – What It Really Takes to Run A Home Business

Don't expect "Microwave" results on your MLM
Don't expect "Microwave" results on your MLM

With the economy going downhill, many soon-to-be entrepreneurs are considering starting a home based business. Taking responsibility for their financial situations, home entrepreneurs can start their operations with a small financial investment, but is money all it takes to succeed?

Allocating a decent capital for your home business is highly recommended, and many times overlooked.

Your business will have a period where you’ll be working to cover your investment, and the time it takes for you to break even can vary. Any regular brick and mortar business owner understands this “recovering” period, but several home entrepreneurs fail to notice this simple concept.

Establishing your brand – online or offline – is an ongoing strategy, and accepting this will release home business owners of becoming frustrated for not achieving millionaire status within 3 months. The root of this frustation, of course, comes from the hype that so-called “gurus” utilize to get prospects hypnotized: “in 3 months, I made $99,999.97, and you can too!”

Statements such as the one above may very well be true, but how long did it for that “guru” to learn exactly what he/she needed to do in order to make that much money in 3 months? Their learning curve may have been even longer than a newcomer’s starting today.

Advising extreme caution when researching for a home business is a wise move, however, there’s another aspect of your business adventure that needs to be taken care of as soon as possible: how long are you willing to go without a profit in order to get you business going?

The average recovery time for a Burger King franchise is 2.5 years; for a H&R block franchise, 1.3 years. In a home based business, depending on your initial investment, 2 sales can actually place you in the profit zone, but how long will it take you to get there?

Consider your familiarity with e-commerce – are you comfortable generating traffic to your website?

Do you know where to post ads, how to create websites, and most importantly – do you know how to create customers?

Educating yourself is part of your personal development, and only a serious evaluation of how much of your time will you be able to dedicate can determine what your recovery time will be.

Patience is essential. Confidence, and determination, fundamental.

Prepare your family, your friends, to this new enterprise; let them know this might take much of your free time, initially, and how wonderful the long-term benefits of a profitable home business will be.

Give It Away For Free & Build Your Network

I’m very proud to announce that a LinkedIn chat between me and Kathy Forman Frey (of the Hot Mommas Project) turned into a blog post entitled The #1 Piece Of Business Knowledge Entrepreneurs Wished They Knew

Kathy posted to her class my statement that I wished I’d known earlier that giving freely, without want, is the best way to grow your business.

I learned that from Mike Dillard, reading the Magnetic Sponsoring course: “Give it without want and you will get without asking.”

The sole purpose of this blog is to share my findings, my discoveries, and my knowledge, in order to assist other entrepreneurs in their journey. Thanks to service provided by this blog, I am able to connect with successful professionals and build a powerful network.

Which brings us to the second point that Kathy elucidated on her post regarding my statement:

Creating a powerful network is something I could’ve done earlier. I was able to find amazing professionals by forcing myself to interact. Because I’m not a native (i’m Brazilian), and I carry an accent, I had become used to doing things on my own. But once I realized how powerful it is when you’re open to offer your time for free to assist people, I noticed I was able to form relationships mutually beneficial, because I too could benefit from them”

I couldn’t stress enough how fundamental a network of like-minded professionals is for a entrepreneur; masterminding, sharing, learning, and growing are all practices that accelerate your learning curve and provide direction for actions.

Today, I’d like everybody to read Kathy’s post, and try to respond to the questions she presented.

All comments are appreciated!

The 5 Unquestionable Pillars To Success

Pillars to SuccessAre there common characteristics, or practices, amongst highly successful individuals?

Are there shared features in all major personal development books, such as Think And Grow Rich, Secrets of the Millionaire Mind, etc…?

Yes, of course there are! They are the 5 Pillars To Success and I’ll be discussing each one separately in the next few posts.

These traits are shared by all successful individuals and they are – consciously or not –  key to their success.

Consciously or not, following these 5 practices attracts success and prosperity. These 5 pillars are the foundation upon which the Law Of Attraction manifests itself.

Here they are: Continue reading The 5 Unquestionable Pillars To Success

A Life Path of Discovery: Embracing the Unknown (Baby Swimming)

My 7-month-old son Leonardo went swimming for the very first time on Christmas!

Not without surprise, it took him a few moments to acknowledge he was surrounded by water, that he had to keep his head out of it, and he did not have any support for his feet: he was actually floating!

The expression on his face as I entered the pool with him on my arms was amazingly revealing: he was in a brand new situation,  and as water started to cover his body, he had to deal with it. I could see in his eyes how much he was learning from the experience; for about a minute, as I moved around, playing with him, he was quiet, almost static.

It was when I held him on my hands, giving him freedom to move his legs, that he accepted whatever all that water was, and started enjoying it. From then on, he got more and more comfortable, laughing, splashing  and kicking the water.

Now, I could easily start the beaten analogy between a baby’s discoveries and an adult facing a new enterprise; how both, in different levels, take their time to accept a new environment, adjust, and act on it. But I won’t. I refuse to start yet another discussion on this subject.

Instead, what I enjoyed the most was his readiness to face a new challenge. Without the pre-accepted notions that we acquire over the years, without even knowing what fear or danger is, my son faced the pool with his eyes wide open.

As a business owner, I find myself struggling to start on anything new. I tend to stick to what I know, to what it’s working, to the technicians I trust, to the pre-judgment I formulate without knowledge, to the media I know more about. And when I do try to start a new enterprise, I tend to hold so much control over it, that I never get to experience it in full.

So I declare my first resolution for 2009: I’ll embrace change and fears, enjoy the ride, and stop listening to my pre-conceived notions.

I’ll be a brand new baby, and re-start my life path, filling it with discovery.

Here’s a quick video my wife shot of us; notice how he reacts when he first hits the water – how he adapts, and seconds later he’s already laughing! That will be me from now on, just adapting and laughing about it.

It’s My Birthday, Deal With Me!

Yeap, it’s my birthday. I’m turning 23 in about one hour.

I’d like to take the time to list some of my most recent accomplishments, which have changed my life from a 20 years old teenager, getting drunk and trying to get lucky, to a proud father, passionate husband, and uprising marketer.

I came to this country in April of 2006 to work as a waiter for the Sanderling Resort, in the Outer Banks of NC. I start 2009 as a business owner, with a 2nd degree on its way, and an increasing revenue stream.

So, from the time I turned 22, to today, these are the things that marked me the most:

  • 5 days before I turned 22, I got married to Anastasiya Bezugla, my beautiful Ukrainian bride.
  • On May 20th, my son Leonardo Bezugla Saraceni was born!

And the thought of a family of my own triggered the $ sign on my head. I want to give them the best; I want to take them to Brazil, to Ukraine, and my son to go to the best schools, have the nicest toys…

And I’d not accomplish that by bartending or bookkeeping. Not a chance!

  • I started my own importing business: I had everything set up, contacts, vendors, business plan: the US customs pratically shut me down I did not have enough knowledge or capital to face the US Customs.

But I realized I had become psychologically unemployable, and began my search for my own business.

Without much research (I knew nothing about the industry),

My learning curve has grown exponentially. I’ve come to “know” amazing marketers,  and their inspirational stories. And even though my sleep time has reduced drastically, I feel more alive than ever by the amount of knowledge I am just going to DEVOUR to succeed in this business.

Finally, something I can control: my success (or lack of) is my responsibility. Nobody else’s. No bosses, no schedules, no limitations. Only me and what I can learn and do.

By the time I turn 24, I’ll be enjoying my family more than ever.

Here are the reasons why:

  • I’ll have my second degree (the first on a non-native language)
  • I’ll dominate my niche and position myself as a leader, which will guarantee me a place amongst the top earners.
  • My Social Media (facebook / twitter) participation will bring a steady stream of business partners and generate enough passive income to allow me to focus on what interests me only:

Family, Learning, Cooking, Jiu-Jitsu, and Wines.

Keep close attention, this year-to-come, I’ll become a major part of your business plan.

Don’t believe me? Leave your opinion below, I’ll make sure to reply.

It’s Official Now – Don Fleece’s Domination Starts Christmas Day

In a swift move, Don Fleece launched his personal website, and he is planning his release for Christmas Day.

The information marketing industry as we know shall tremble; this is THE launch for 2009 – Traffic Mysteries 2.0 will revolutionize the way you design your SEO, will cheapen all PPC campaigns, and rake in all the profits from adsense.

Don opened a temporary opt-in form at this website. Only a few will have this opportunity. You should stop reading now and sign in!

P.S – Some content has been leak into the discussions of the Better Networker. That is all I can say.

Quick and Dirty – Entrepreneur Startup SlideShow

Have you applied the force within the Law of Attraction in your life lately?

This is an example of the sort of “attraction” my vibrations brought me;

It is Saturday night, and before my wife comes back with our wine/movie, I’m going through my feeds (Check my favorites here) when I stumble upon one of Ben Casnocha’s posts, regarding some slide show.

Like any TV fanatic, I just can’t resist visual aids! I click on it, and it leads me to the a blog named Venture Hacks. The very first thing I read is a quote from Evan Williams, the founder of Twitter and Blogger, which I shall reproduce here: “Excellent stuff!”. Mr Williams decided reading this blog was worth his time; I decide whatever this guy is reading should definitely go through me as well.

Apart from being an amazingly successful bunch of entrepreneurs, the guys that run Venture Hacks really do provide great hacks on entrepreneurship, with pearls of wisdom worthy their self-assigned nickname “hamburger helper for entrepreneurs“.

But the post that lead me to their blog was entitled the Quick and Dirty Guide to Starting Up, and it referred to a swift savvy 36-slide presentation about – what do you think? – starting up: things that every entrepreneur faces in the beginning, no matter what industry or “niche” they’re in.

I sincerely recommend it; it’s actually quick, and stuff like

Markets are relatively efficient, so your first product is probably wrong

Just make it all painless and fun.

To entrepreneurs against 9-to-5,

Leonardo Saraceni.