To assist in your backlink analysis. With backlink data, you can then determine which folders are most linked to and investigate why, potentially replicating its success. For these formulas to work, it’s best to “FORMAT DATA AS TABLE” in excel.
Leave it to Google to prove TV commercials can be effective. The new “Now Everywhere” Chrome commercial, featuring Beethoven’s 5th Symphony, is whimsical, intriguing, and quite addictive. See for yourself below:
Well, first of all, you dont “get” a list – I’ve tried, and it DOES NOT work.
If you buy a list, and decide to start emailing them offers, you will get a bunch of spam complaints and your account will be shut off.
So we BUILD a list – which is also not easy at all. Well, kinda…
If you’re running PPC, you should ALWAYS direct traffic to a squeeze page. That’s a given. If you’re using the viralurl software, the same concept applies.
“But I think direct-linking is much easier” – EHHHHHHHHH WRONG!
With direct linking, you get much more people to see the offer, but they’re not ready for it yet – except for your ad, they really have no idea what to expect. And those that do buy your stuff, wont leave their info so you can email them later to buy more stuff.
So always have a squeeze page somewhere. It doesnt have to be a plain old page like Eben Pagan originally came up with, but it could be a blog, or even a squidoo – as long as you can capture their data.
Here’s where it gets tricky. Even though you have tons of email fields everywhere, people are just not signing up!
Warm Them Up
Again, if people are not driven to take action, they wont. If you expect it to happen just because, it wont.
Not only that, but email has been so beat up that people go extra lengths to protect it, which forces you to be EXTRA good.
Solution? OFFER YOUR BEST! Yes, give them so much info, or such a good bonus, that they just have to sign up.
As I mentioned before, because of neon-marketers and the volume of emails sent daily, a lot of internet providers will bounce your messages before they even show up in their inbox.
So out of 3000 you may get 900-1200 emails delivered. It’s still a decent number.
What I’ve experienced since February, when I got my account, is that around 80-120 people actually open a ViralUrl email. Out of those, around 30-60 will click on your link – depending on how good your copy is and how reliable your link looks like.
It’s beyond this post to explain good copywriting, but you know how valuable it its. What I want to talk about is making your links look reliable. I’m going to show you how to transform your weird affiliate links like this one:
Whenever I dont feel like writing a blog post, or I dont want to start a brand new PPC campaign, I turn to ViralUrl. I see it as the “lazy money maker”, and I’ll explain you why:
If you’ve been online for more than a month, you know how your inbox seems to get flooded with offers; that’s because email marketing is the cheapest and easiest way to make money online.
And ViralUrl gives you 3000 people to email every 3 days, for an entire year, for $197 bucks. I’ve written about using ViralUrl as a list builder, but today I am going to focus on making the most out of each and every send.
1. Understand who’s the typical ViralUrl user
Of course, knowing your audience is a big part of any marketing action, but who’s using ViralUrl, and why?
First, know that they have well over 50 THOUSAND people using it – so let’s figure out who they are.
The service is not popular at all outside of the Internet Marketing arena. So we safely assume users are internet marketers – which rules out the option of using ViralUrl to promote health and fitness offers. STOP DOING IT!
Most internet marketers have already had or heard of a bad experience with Network Marketing – so don’t send them the latest 2-in-1 matrix or Robert Kyosaky cd… or (my personal favor) Donald Trump offers… You’re wasting your time.
So what do these people want? They want what you and I want: SELL STUFF.
If they want to sell stuff, and you want to sell stuff, what do you do? Help them do it.
2. What To Offer ViralUrl Users
Send them to a cool post you wrote about email marketing, ppc, seo, whatever. Give them something that will be useful in their business.
SIDE NOTE: Usually, the biggest, most hyped product launch offers will work only if you’re able to send your ViralUrl email before all the gurus start emailing their lists. As you know, most gurus share common leads within their lists, and those leads are also on ViralUrl. So use your judgment.
3. How to get your email open
ViralUrl users receive an average of 69 emails daily. On top of that, most email providers will mark your message as spam, and even some users will mark it as spam (talk about bad karma).
So, out of the initial 3000, you may actually deliver 900 – 1200. That’s still pretty darn good.
Your biggest weapon in getting past other messages is being true, honest, and super cool.
Well, for starters, stay clear of headline such as (real examples)
[Fname] – Your invitations to BLASTOFF – it’s FREE, it’s FUN & it’s a COOL WAY TO GET PAID!!
“THE BAR” is where it’s at..100% free,free,free!
For some reason, people think that being flashy will get their message across. I call those people NEON-Marketers™.
Use headlines that are clear, have no hype, and preferably some humor. Like this one:
Even A Caveman Can Make This Work
(I did open this email, only to see another MLM opportunity – what a shame)
4. How To Be Human
In the ViralUrl system mailer page, you have the option to email as the generic “firstname.lastname@example.org” or using the same email as you login into the system.
ALWAYS USE YOUR OWN EMAIL! Here’s why:
Most ViralUrl users see the service as spam (again, bad karma) so they filter the messages to their junk folder. Also, some internet providers will block the message before it hits their inbox because they have that address blacklisted.
So use your own email, and when people reply to your message, reply back!
Finally, you can always make more money if people know you’re real.
So be a human – you may need some training, but I’m sure you’ll get it. Eventually.
I will make this quick ’cause I really need to get some sleep – George Brown has just launched the Google Sniper, a great course for folks trying to make it in affiliate marketing.
The course doesnt cost nearly a 1/3 of what I charge for my services (PPC management is about $897, in average), but I believe it’s such a good course I’m willing to put my little outsource staff to work for it. Plus, they really need the practice 😉
So you’re getting:
– market and keyword research – 2 campaigns setup – all the ad copy – ongoing split tests (including website optimizer) – and an entire month of optimization. And everything stays with you after 30 days, clean and profitable. All for $77 bucks!
I’d have come up with more appropriate bonus for this if I wasnt so lazy, but what the heck – I know it will be worth in the long run when folks realize PPC is not that difficult (or maybe I will lose potential clients… huh)
So if you’re trying to make your affiliate business work, get Google Sniper through this cleverly disguised affiliate link:
I’ve been working with a local gym introducing them to different ways of using the web as a communication channel and monetization opportunity.
Of course, the very first thing they asked was about Pay-Per-Click, to which I tried to explain (not successfully) that their beautiful corporate website would was not ready for it.
The reply was one I already expected:
“But the site looks awesome, I paid a lot of money for it!”
Yeah, I know.
They had a bunch of flash animations, amazing graphics, and a really kick-arse design. But the navigation was poor, there was very little content. But more importantly, if I were to use that for a PPC campaign, I needed a BRIBE and a CAPTURE FORM.
The owner looked at me like “Am I really paying you?
And the explanation that took me a couple of meeting to finally get him to understand was:
If you’re paying for traffic, you need to find a way to monetize those visitors.
Even if it means a simple data-gathering form.
What is the web 1.0 corporate deathtrap?
When that same business owner heard me saying that, he freaked out.
He was proud to have a cutting-edge website, and for him that was all that was necessary. But therein lies the trap:
Most brick-and-mortar business owners believe a website should be like the front of their store, and look pretty enough to invite visitors in.
But the fact is that the internet is the biggest, fastest-pace mall EVER. Online users’ attention span is minimal and they’re not attracted by looks only anymore. That was the web 1.0.
Visitors now want information, as they’re used to receiving it at an unbelievably fast rate from Google, Twitter, and many other sources. And making information attractive, educational, and satisfactory is key running a successful website and to widen a business’ communication channels.
Avoiding the web 1.0 Deathtrap
Get that expensive web designer of yours and feed him with everything that is going on in your business.
Tell him to update the site with a NEWS stream and publish press-releases-like messages (or even blog-posts-like) at least twice a week.
Instigate your visitor by publishing pictures, and videos on your website. But not studio pictures or professional videos: get somebody on your staff to take pictures of that special event or record a video of a class or seminar. It has to look real, not “made-for-tv”.
And that is just basic. To go one step further:
use the website to promote special events, and offer web-exclusive bonuses.
At specific events, record live customer testimonials
Start a blog: Let customers post their feedback.
Write an industry-specific ebook or record a video training and sell it on the website.
The web is the most effective communication channel a business can have, aside from personal interaction. It offers the most targeted advertisement platforms, and through the internet a business can uncover any market.
As long as top management is aware of it, a website will offer a ton of opportunities. But when management is stuck in the web 1.0, the best thing to do is introduce them to the information era.
I’ll keep you posted on our work as we move forward with the project.
If you’re a business owner looking for ways to establish a more positive online brand strategy, or you’re tired of paying good money for a website that is useless, post your question here (as a comment), and I’ll answer them.