After 3 years of launching the original MLM Traffic Formula manuscript, which has become major part of many successful marketers’ libraries, Mike Dillard is now launching an updated version of the formula.
Sure, the first TF is still relevant, as it covers fundamental online marketing practices and platforms, but, according to Mike himself, there are issues that have grown too much to ignore:
Increasing amount of free information available
Decreased internet users’ attention span
Decreased customer retention
So How Is MLM Traffic Formula 2.0 Going To Address These Issues?
On a recent email, Mike Dillard explained how TF 2.0 will be delivered:
Traffic Formula 2 is not a physical product.
When it goes on sale this Wednesday, we’ll be selling tickets to the “Beta Release” which will allow you and your customers to attend all of the live training calls and webinars we’ll be holding over the coming weeks and months as they happen.
This will allow us to make sure we cover everything you’d like to see in the course.
Eventually, the final version will be put into a binder just like “TF1”, and the price will increase substantially.
This is exactly how Traffic Formula 1 was developed. People were allowed to purchase a ticket to all of the training calls and attend them live.
From Mike’s email, and given his new take on Social Media, the crew will base the entire Traffic Formula 2.0 in what we as marketers would like to learn.
Your Input Is Important – Traffic Formula 2.0 will be Interactive!
About 2 days ago, Mike Dillard mailed an online survey to his list, prompting his 120,000 members to reveal their knowledge level, experience, and biggest difficulties.
The results of this survey remain yet to be seen, but I bet Traffic Formula 2.0 will hit the nail in the head, once all the answers are revealed.
This is undoubtely a bold, genious move by Dillard – he’s basically asking his customers:
Tell me what you want to know, I’ll answer it, and then sell it back to you for a decent price…
With his knowledge, and the support of team members like Justin Christianson, Craig Allen, Ben Settle, Jim Yaghi, and others, Mike’s definitely got the knowledge to back that promise.
The Traffic Formula 2.0 Freebies + Leo’s Awesome Bonus
Following the amazing success of Eben Pagan’s latest launch, Mike released a 36-minute “online dvd”, which has already received over 11500 views in less than 48 hours.
It’s official now: Amazon will not pay commissions on purchases originated from paid search traffic anymore.
From the message sent from Amazon Associates:
After careful review of how we are investing our advertising resources, we have made the decision to no longer pay referral fees to Associates who send users to www.amazon.com, www.amazon.ca, or www.endless.com through keyword bidding and other paid search on Google, Yahoo, MSN, and other search engines, and their extended search networks.
This decision comes in at a time when Google is fighting direct linking (ads that link straight to a company website), suspending affiliate advertisers’ accounts and restricting entire industries from their Adwords program.
What is surprising in regards to Amazon’s decision is the fact that paid search traffic was benefitial to ALL parts involved:
the searcher, for finding exactly what they wanted;
Amazon, for the “free” customer, and
Google, for the Adwords revenue.
Amazon does not offer any decent explanation (from their FAQ):
Q: Why is Amazon no longer paying referral fees to paid search Associates?
A: This decision is based on our review of how we invest our advertising resources.
The way I see it, by transferring the onus of marketing to Amazon Associates, Amazon is actually SAVING advertising resources. More than often, Marketing costs for corporations such as Amazon add up to more than the 15-20% commission paid to Associates.
With the Associates program, Amazon was able to cut advertising costs, reduce their cost of sales, and increase their conversions, since referral traffic is the most targeted traffic one can ask for.
And the whole mess goes even deeper:
Q: Does this affect paid search Associates who send users to Amazon’s European and Japanese websites?
A: This change applies only to the Associates Programs in North America. If you are conducting paid search activities in connection with one of Amazon’s Associates Programs outside of the US and Canada, please refer to the applicable country’s Associates Program Operating Agreement for relevant terms and conditions.
The decision is ONLY effective to North America!
Basically, if I go into my Adwords account and change my destination URLs and campaign locations to Japan, everything is just fine. Hypocrisy?
P.S – From now on, I’ll buy my books from Half.com