Honest Copywriting – I am Converted!

honest copywriting is fundamental
honest copywriting is fundamental

This is something  I came across, and if I weren’t educated on the law of attraction, I would consider a coincidence:

Well, first of all, I believe that if I want my words to sell a product,
that product should be strong enough to do so without tricking the buyer. I
know that if I trick someone, I may make a sale — but I’ve lost a customer
for life! Whereas if I show the merits, back up my claims, and focus on the
way this product solves a problem, eases a hurt or fear, or satisfies a
need, I will build that lifetime relationship.

Oh, and one more thing. I like to look in the mirror and see someone who is
doing good for the world — and I don’t think lies and trickery will
accomplish that. I happen to have a gift for writing, and I use that gift to
make the world better. That includes being honest with myself and with my

This quote, from Shel Horowitz, touches a very personal aspect for me – I have lied way too many times, not just on my copywriting. Because I always considered myself smart enough to control the outcome of any lie, I never actually bothered to prevent it.

As long as I can defuse the bomb, why would I not plant the bomb there in the first place?

Well, the bomb went off and it affected more than just me.

I learned a valuable lesson, and the consequences are taking rapid control of my actions:

My Your Income Potential project has been changed, and it does not have any more “hyped” statements – it does not mention WEALTH, or MONEY, or RICH. It does not mention my finances or what I can do for yours.

What it does say is how much value I have to offer to serious business partners, and how much I dedicate myself to empowering other entrepreneurs in their journey.

And that is how I will address all copywriting – honestly.

I invite you to join me.

The Greatest Salesman In The World – Og Mandino

Highly recommended reading
Highly recommended reading

Yesterday I published this note on Facebook, regarding Og Mandino’s classic “The Greatest Salesman In The World”.

I didn’t mention how my wife first introduced me to this book in a moment when I needed positive reinforcement, how it opened my eyes to accepting how perfect my life is and exactly where I would work to improve it.

I’m very thankful for this book, and I plan on extending my review to each scroll. For now, read the 10 vows of success, and take a moment to absorb them.

1. Never again will I pity or belittle myself
2. Never again will I greet the dawn without a map
3. Always will I bathe my days in the golden glow of enthusiasm
4. Never again will I be disagreeable to a living soul
5. Always I will seek the seed of triumph in every adversity
6. Never again will I perform any task at less than my best
7. Always will I throw my whole self into the task at hand
8. Never again will I wait and hope for opportunity to embrace me
9. Always will I examine, each night, my deeds of the fading day
10. Always will I maintain contact, through prayer, with my creator

I really admire the amazing relation between the title and exactly what the book is about, and how there’s much more to success BEFORE you actually make money.

Network Marketing & Ray Croc – How to Flip Burgers On Your MLM

Ray Croc, Father of direct selling?
Ray Croc, Father of direct selling?

This morning, on the Fresh Start call with Joe Neid and JT Debolt, Joe shared a rather interesting story from when he was beginning his MLM career.

He’d called his mentor, and when he asked ‘what are you planning for our team?’, Joe’s mentor returned: “i’m flipping burgers right now!” Surprised, Joe asked the meaning of it, and it was then that he learned about Ray Croc.

According to Joe (and a quick Google search) Ray Croc was a milk-shake machine salesman before he bought the rights to the McDonald’s brand from the original McDonalds brothers.

Joe’s mentor was referring to flipping burgers in the sense that he was trying to develop a system so simple and effective that would be easily replicated anywhere in the world (like McDonalds), one that he’d ‘patent’ and use to make not only himself, but thousands of other entrepreneurs successful.

Joe Neid, Ray Croc of Network Marketing

Joe Neid, Ray Croc of Network Marketing
Joe Neid, Ray Croc of Network Marketing

Fast forward to 2009 – Joe Neid heads a thriving direct sales company built around a simple system, which is not necessarily original in the industry, but that has been deconstructed and put together in such an effective manner that several ‘virgin’ entrepreneurs are turning into powerhouse businesses.

The system is fueled by premium, undisputably original products (that’s something fresh in the industry) – and a team of well-positioned leaders put in place to guide newcomers. Just like Ray Croc, Joe knows how much better his organization will develop if all parts of the chain are strong and healthy.

I am part of Joe’s organization, and I’m proud of it. I would, however, advise Joe that I might just grow up to be a Burger King 😉

What about you? What are you planning for your organization?

Setting objectives as to enable easy duplication are key to your success. Just think about McDonalds. (think. DO NOT EAT IT!)

LifePath Unlimited & The Secret

LifePath combines Personal Development with a powerful business opportunity
LifePath combines Personal Development with a powerful business opportunity

The power of Personal Development has exploded with the rapid expansion of the movie The Secret. Recognizing that your mental energy is what determines the chain of physical events to unfold on a given day has enlightened the lives of thousands, that are now familiarizing themselves with concepts such as the Law Of Attraction.

The phenomena that The Secret created catapulted many personal development gurus to the spotlight, and names such as Jack Canfield, Michael Losier, Joe Vitale, Tony Robbins, and many others now frequent TV shows daily, write best-sellers, and have thousands of feverous followers. The personal development industry is officially a blooming industry – but only for those certain authors, that truly master it. Right?

Absolutely not! Combining the teachings of famous personal development authors such as Patrick Combs, Michael Losier, Janet Atwood, Fredric Lehrman, and over a dozen more authors and speakers, LifePath Unlimited introduced the most complete home study course for those interested in shifting their paradigms and embraced a life fueled by the desire to enjoy more and worry less.

The major difference in LifePath Unlimited, aside from combining several authors into one major home study course, is that LifePath included a revolutionary compensation plan to its products; customers will take advantage of the personal development studies and have the opportunity to change their financial situation by marketing the same courses under a powerful direct sales strategy.

LifePath Unlimited’s mission is to improve the life of its members personally, financially, and spiriturally, through a series of self-awareness exercises and a powerful business training. The company is experiencing rapid growth as its mission becomes true for more and more members. Perhaps one of the most fundamental concepts revealed in The Secret, the Law of Attraction, has brought this amazing opportunity to life – after all, isn’t this what all of us want?

Michael Losier, The Law Of Attraction & LifePath Unlimited: A Powerful Combination

Michael Losier - LifePath Unlimited Luminaire
Michael Losier - LifePath Unlimited Luminaire

Michal Losier, Oprah’s Law of Attraction specialist and author of the best-seller “The Law Of Attraction: How to Attract More Of What You Want And Less Of What You Don’t Want”, is one of the luminaries guiding LifePath Unlimited members to success.

After the profound impact of the movie The Secret, where the ancient Law Of Attraction was made widely popular, Michael Losier emerged as the resource for better understanding this universal law. When LifePath Unlimited initiated the creation of its personal development home study course, Losier was one the first authorities to be contacted, and his contribution is to this date, highly acclaimed by LifePath members.

In LifePath’s Discovery Series – a complete personal development home study course, Michael Losier joins 13 other luminaries to introduce, explain, and exercise concepts such as the Law of Attraction, the power of gratitude, maintaining your own power, and many more. The Discovery series is divided into 8 paths, each dedicated to a specific area of mind, body, and soul.

The popularity of the Law of Attraction, and the power within its mastery, draws a great deal of attention to the lessons taught by Michael Losier. Motivated by the words on his book, or by his appearances on national TV, hundreds of enlightened entrepreneurs set course to attract more of they want: personally, financially, and spiritually. Their research more than often leads to LifePath Unlimited, who took the education, the instructions, and the exercises, added a powerful financial opportunity and now offers members the chance to improve all aspects of their lives.

LifePath Unlimited’s business opportunity is based on the direct sales strategy, fueled by the free enterprise concept: each Discovery customer is a small franchise (without paying royalties or any fees) and has the ability to promote the products in exchange for a minimum $1000 commission.

The combination of personal development studies with amazing financial compensation is driving LifePath’s growth to the roof, and one major side effect is now noticed: LifePath Unlimited’s community of members, like-minded entrepreneurs motivated to mutually assist others, is becoming a product within a product.

Experience the powerful effects of this combination for yourself and expand your potential.

MLM Frustration – What It Really Takes to Run A Home Business

Don't expect "Microwave" results on your MLM
Don't expect "Microwave" results on your MLM

With the economy going downhill, many soon-to-be entrepreneurs are considering starting a home based business. Taking responsibility for their financial situations, home entrepreneurs can start their operations with a small financial investment, but is money all it takes to succeed?

Allocating a decent capital for your home business is highly recommended, and many times overlooked.

Your business will have a period where you’ll be working to cover your investment, and the time it takes for you to break even can vary. Any regular brick and mortar business owner understands this “recovering” period, but several home entrepreneurs fail to notice this simple concept.

Establishing your brand – online or offline – is an ongoing strategy, and accepting this will release home business owners of becoming frustrated for not achieving millionaire status within 3 months. The root of this frustation, of course, comes from the hype that so-called “gurus” utilize to get prospects hypnotized: “in 3 months, I made $99,999.97, and you can too!”

Statements such as the one above may very well be true, but how long did it for that “guru” to learn exactly what he/she needed to do in order to make that much money in 3 months? Their learning curve may have been even longer than a newcomer’s starting today.

Advising extreme caution when researching for a home business is a wise move, however, there’s another aspect of your business adventure that needs to be taken care of as soon as possible: how long are you willing to go without a profit in order to get you business going?

The average recovery time for a Burger King franchise is 2.5 years; for a H&R block franchise, 1.3 years. In a home based business, depending on your initial investment, 2 sales can actually place you in the profit zone, but how long will it take you to get there?

Consider your familiarity with e-commerce – are you comfortable generating traffic to your website?

Do you know where to post ads, how to create websites, and most importantly – do you know how to create customers?

Educating yourself is part of your personal development, and only a serious evaluation of how much of your time will you be able to dedicate can determine what your recovery time will be.

Patience is essential. Confidence, and determination, fundamental.

Prepare your family, your friends, to this new enterprise; let them know this might take much of your free time, initially, and how wonderful the long-term benefits of a profitable home business will be.

Patrick Combs & Personal Development – Aligning Passion & Business

Patrick Combs, Co-Founder of LifePath Unlimited
Patrick Combs, Co-Founder of LifePath Unlimited

I had never heard of Patrick Combs until early September of last year. I had not been introduced to personal development concepts, and all I knew about business is that I needed one.

I had made the decision to get out of my two dead-end jobs, and was planning to start an importing business. After long market research, hours and money invested in finding the right vendors and initiating negotiations, customs bureaucracy sent my business down the pipes.

At that time, I felt embarrassed for losing a good chunk of my savings and for not accomplishing the goals I had set for myself. When the embarrassment joined the frustration of being stuck in a futureless job, I encountered a lot of resistance trying to push myself forward.

During a purposeless search for motivational exercises (I tried many), I fell into a video called “Awakening”; Patrick Combs was speaking straight to me, explaining how my universal potential is unlimited, and how I can accomplish anything with the correct mindset. It was just a one-minute trailer, but that Awakening resonated with me.

I searched for Patrick Combs, and discovered he’s a famous best-selling author and motivational speaker. But what really surprised me was that he had co-founded a growing Personal Development company, based on the principles I learned on the Awakening movie.

Patrick’s company, LifePath Unlimited, had chosen to market its products through a direct-sales franchise, and it was looking for representatives at that moment. Talk about Law of Attraction – I felt like the entire company was specifically designed to fit my needs!

Before I became a LifePath Unlimited representative, I decided to watch the entire Awakening movie (50min) – but never got to finish. I bought my franchise at that moment, without actually speaking to anybody; I just knew that I could not miss that opportunity.

Fast-forward to my second month as a LifePath franchise owner: Motivation again slipping through my fingers, and still at the same-old job. I just seemed to fail to connect with others like me, entrepreneurs looking for a more fulfilling life, both personal and financial.

It was when I went back to some of Patrick’s teachings, reading and watching the material available for LPU franchise owners, that I recognized I was losing my passion, and my business was taking the hit. Patrick mentioned how a life guided by passion will fulfill my purpose, and attract the success I deserved.

Now, I’m a passionate business owner, proud of having taken that decision back in September. I’m about to meet Patrick Combs at the end of this month, and I enjoy seeing my business (and myself) grow constantly.

One thing I learned to live by: passion and purpose will make you a life way beyond “making a living”!

Give It Away For Free & Build Your Network

I’m very proud to announce that a LinkedIn chat between me and Kathy Forman Frey (of the Hot Mommas Project) turned into a blog post entitled The #1 Piece Of Business Knowledge Entrepreneurs Wished They Knew

Kathy posted to her class my statement that I wished I’d known earlier that giving freely, without want, is the best way to grow your business.

I learned that from Mike Dillard, reading the Magnetic Sponsoring course: “Give it without want and you will get without asking.”

The sole purpose of this blog is to share my findings, my discoveries, and my knowledge, in order to assist other entrepreneurs in their journey. Thanks to service provided by this blog, I am able to connect with successful professionals and build a powerful network.

Which brings us to the second point that Kathy elucidated on her post regarding my statement:

Creating a powerful network is something I could’ve done earlier. I was able to find amazing professionals by forcing myself to interact. Because I’m not a native (i’m Brazilian), and I carry an accent, I had become used to doing things on my own. But once I realized how powerful it is when you’re open to offer your time for free to assist people, I noticed I was able to form relationships mutually beneficial, because I too could benefit from them”

I couldn’t stress enough how fundamental a network of like-minded professionals is for a entrepreneur; masterminding, sharing, learning, and growing are all practices that accelerate your learning curve and provide direction for actions.

Today, I’d like everybody to read Kathy’s post, and try to respond to the questions she presented.

All comments are appreciated!

The 5 Unquestionable Pillars To Success

Pillars to SuccessAre there common characteristics, or practices, amongst highly successful individuals?

Are there shared features in all major personal development books, such as Think And Grow Rich, Secrets of the Millionaire Mind, etc…?

Yes, of course there are! They are the 5 Pillars To Success and I’ll be discussing each one separately in the next few posts.

These traits are shared by all successful individuals and they are – consciously or not –  key to their success.

Consciously or not, following these 5 practices attracts success and prosperity. These 5 pillars are the foundation upon which the Law Of Attraction manifests itself.

Here they are: Continue reading The 5 Unquestionable Pillars To Success

Why Some People Will Live In A Recession Forever

Today, I had to stand in line to speak to a Charter technician. It felt really 20th century being forced to drive there and actually see a technician, but I’ll save that thought for another post.

While I was in line, a lady came in to do something with her receiver; she had all kinds of cables and this huge receiver under her arm, and she was not happy.

As soon as she walked in the office, she sighed at the 4-people line, and mumbled a “Oh, crap!”. The office had a customer service phone booth, and she decided to place her receiver next to phone; now, the receiver was at least 1 1/2 the width of the booth, so balancing it was quite a feat.

30 seconds after she finished securing the receiver on the booth, the lady probably dislocated the air around it and the receiver started to fall. When she reached for it, she banged her elbow on the edge of the booth. Even though she managed to save the receiver, her elbow was bleeding  badly.

As she cursed, we all learned that the exact spot she hit had been recently stitched after another cut. The coincidence (really?) marked the beginning of a series of “that’s exactly what I needed!”, “what else now?”, “that only happens to me!”, amongst others, not so polite.

Of course, the whole office was involved on her suffering, bringing her napkins, and trying to calm her down.

As I got called in, and sat down with the technician, I couldn’t help but overhear the unfortunate lady at the counter. It turns out, she was returning the receiver, and cancelling her cable services.

At the counter, she found the perfect opportunity to include the so-called recession to her list of problems: “I don’t understand why the government doesnt approve the stimulus check already”, she says. “This economy is impossible right now, my boss just cut my hours”.

I could not stop thinking about how would her complaints ever be of any benefit. I, of course, know nothing about her, and maybe she was just having a bad day.

However, wouldn’t she recognize a pattern between her situation (at that moment, at least), and her mindset?

Would You?

The reason behind this quick story is to illuminate how mindset can rule over economy, no matter whether it’s recessive.

The extension of your thoughts reaches way beyond your pockets; how can one expect to be in a better situation when your entire focus is on your current, crappy situation?

So I invite you to participate in this discussion. Post a comment, and let me know If I’m wrong, or should we all be whining to OBAMA?