Marketing Through Social Networks and WEB 2.0 – Power of Profile

Do you have your profile set up online? Are you Social Networking-savvy? Does your MySpace show pictures of your last trip to the beach? Do you have co-workers on your Facebook community? Are you Twitting daily, hourly, or constantly? What is your last blog post’s topic? Have you earned enough points on the Better Networker?


If these questions remind you of your French classes in High School and just like that, you have no idea what I’m talking about, you’re missing on a HUGE chunk of market. Have you realized each of these Social networking services offers a FREE Platform for YOUR business promotion? Okay, you do use the internet, I got it: you check your emails, you check your company’s website. But are you making yourself and your business publicly available online? Can people find you in Google?

On each of these Social Networking services, you’re offered a blank page to work on. That page will be your PROFILE, with your general interests, biography, pictures, videos, links, favorite music, books, TV shows, and a lot more. Your profile is a screen shot of your life; better yet, is a screen shot of ANY aspect of your life. Search engines will devour your profile, and advertise it for free.

For a successful network marketer, it is mandatory to establish a solid YOU INC. Understand this as YourReputation Incorporated. What better way to establish your reputation as a marketer than a free online billboard?


A good profile, just like any good marketer, should balance personal and professional with subtlety; don’t go plastering your affiliate website link all over the page, don’t make your screen name your company’s name, don’t post straight up “would you like to lose weight and be a millionaire” type of advertisement.That will repel potential customers, as well as alienate you from all the other “leisure users”, and destroy your traffic. You want people to check out your profile, so make sure you have something interesting there, and ALWAYS ADD VALUE to anything your customers will have contact with.

Be sure to include a full Bio, with funny and emotional moments, pictures of you with the family, at a convention, practicing sports, etc. In your personal description, be sure to add details about your life OTHER than your profession. Of course, when you’re describing your new Network Marketer lifestyle, and all the good things that have happened to you since you started making $250,000/month, add a discrete link to your website. Make users feel compelled to click on it; I always like when the link is disguised as a continuation to your story.


Always encourage people to visit your profiles, and check other people’s too. Make friends, leave Guestbook entries, increase your network. Profiles such as MySpace, WordPress, or Facebook are much less “aggressive” than your straight out “squeeze page”. “Squeeze pages” are always full of great copywriting, which should drive visitors to make a decision, buy something, or sign-up to something, it is a more “do or die” approach. Profiles, on the other hand, unconsciously create curiosity, with a mild copy, success stories and pics, and should lead your visitor to have a decision made before going into your great “squeeze page”.


Gone are the days where the only public record available was on the phonebook. The advantages and disadvantages of an online life are discussed everywhere, and will only harden with the increasing numbers of internet users. There is a delicate art in sharing online information without jeopardizing our physical life. I honestly can’t tell how many people have my home-office number, or how many people know the details of my life I made available through my social profiles.

Back in Brazil, I’d be a lot more careful, because there is a higher chance people would use that information in really wrong ways. But I’m in North Carolina now, living on a small beach area, and I benefit tremendously from the free advertisement my social network profiles offer. I made piece with my mind due to success.

So set up your profiles, and make sure to add me. Don’t worry about my Brazil comment, I get a little creapy sometimes. Promise everybody I’ll stop by and give you hints, you could give me hints on mine. Don’t you love networking?

Leo’s MySpace

Leo’s Facebook

Leo’s Twitter

Leo’s Blog

Leo’s Better Networker

Leonardo Saraceni


leosaraceni[at] Digg

Become the Master of Your Reality

Mike Dillard’s last newsletter hit the spot on successful mindsets. He is absolutely right when he states that we’re conditioned to be successful – or not. We create the reality we live in, with whatever boundaries we decide to obey. Obeying the reality of a $20,000/year earner, you will never allow yourself to earn $600,000. Or even $100,000.

It is necessary that the reality we live on truly embraces our goals. When your goals are, according to your own reality, unachievable, they will surely be unachievable. Like the Matrix, bend the reality to incorporate paths toward your goals: meet the right people, attract the right people, be opened to new experiences/contacts, and stop living like worker bees.

When I first read it, I felt frustrated, because it made me aware that I was sabotaging my own success by not accepting how successful I am already. Yeap, I have a beautiful family, I eat very well, my wife and I drive brand new cars, we are attending college with an excellent GPA in a non-birth language, and we are raising the most beautiful baby ever!

The Saraceni Family with the Albemarle Sound in the Backgroung

The Saraceni Family with the Albemarle Sound in the Backgroung

Sometimes it is very easy to let your sucesses be overshadowed by the regular bumps on the road. The fact that I started MLM about a month ago, and I’m still not a millionaire, should not bum me down. Or bum anybody down, for that matter. I will be a millionaire, soon, because I have everything necessary to attract the right people. Nobody gets filthy rich in a month.

The message Mike delivered is inspiring, but also a warning: we all have to be the masters of our reality. It is within ourselves to do so.

I’ve completely changed my life-style by stretching my reality and becoming my own boss. I’ve found a company that destroyed my believes and offered me a path to success.

Leonardo Saraceni
Personal Development Agent Digg

Managing an Online Business and College

I’ve been putting this topic away due to a variety of reasons, and procrastination is not one of them. I did not feel qualified, first of all, to write about managing my online network marketing business while attending college; I have been doing it for a while now, and it never feels easy. I understood that as long as I’m not sailing through supervising marketing, sponsonring, accounting, and training, along with homework, I was not qualified to write about it.

I gotta state for the records my GPA is averaging 3.7, and my company is well-engaged. But the fact that I had to work hard for my conquests actually struck me as a failure! I could not believe how naive I was being, thinking there should be an easy way of administrating home work and network marketing.

The fact is that there is no easy way of accomplishing anything. There are smarter ways, and that is exactly what pushed me so far in this industry and guided my studies in college. I understood I was very successful at managing school and business, when I noticed my own success. The hectic schedule had covered my eyes to my accomplishments.

I realized I am smarter than most of my classmates, because I already have a purpose, a career, and I’m established in my market. Even though it is not an easy-breezy “party-drunk” college life, it rewards me with a comfortable life-style, and allows me the opportunity to invest in myself, always, instead of giving my best to some boss, loaning somebody else my training and time.

My company has paid for my studies, I never took a loan for college. Network marketing is giving me a jump start on my financial freedom right now, without having to climb the corporate ladder, what would take my fellow classmates at least 10 years to reach a decent income.

My schedule is filled with income producing activities, and I get to apply every piece of knowledge towards those activities. Accepting that my work is being rewarded, now and in the future, is the best way to manage studies and business.

I sincerely recommend it. And I believe all career-motivated college student can run a successful online enterprise. All it takes is the right motivation.

See you at the top!

P.S – On your right side there are links to some very helpful content. Explore them and start your research.

How Do I Advertise? I Let the Internet Do It! (For Life Path Unlimited and All others!)

I’m taking DRASTIC measures regarding my  Life Path Unlimited Online Marketing Campaign. Would you like to know how do I advertise?

I’ve just PAUSED ALL MY Google ADWORDS campaigns. I know many people spend a fortune advertising Life Path Unlimited on Google, but I’m going to make my Web 2.0 Social Media Online Marketing (or however you wanna call it) work its way throughout the internet. I’m drastically reducing my budget, and I’m happy with it.

According to Mike Dillard, on Magnetic Sponsoring and on Building on A Budget, Ferny Ceballos and Raymond Fong, of the Attraction Marketing Formula, the Better Networker forum, and plenty of intelligent people out there, Social Networks are an expanding free platform for lead generation and personal branding. I’m running an experiment, and I’d like to invite YOU to be a MAJOR part on it.

Check out my profiles on MySpace, Facebook, Twitter, Better Networker, FriendFeed, and Google Reader. It is astonishing the amount of information I was able to store online, and everyday that I add something new, it’s like storing a piece of my personality, ONLINE!

Anyway, I’m in the process of adding all my friends and making new friends, so join me! As I check your profile, I’ll make sure to check your websites, visit all your other social networks and expand your contact list!

In the midst of all this Web 2.0/3.0 innovation, I made my first LENS on Squidoo. On this platform, you can build your website from scratch, adding modules (features, widgets), to personalize it and customize to your preference and style. And, of course, it’s all FREE. Basically, free lead generation at its best!

My Search Engine Optimization consists, now, of letting these tools work for me. It’s SEO 20/20 for free!

Let me know how you do it! Maybe we can exchange ideas and connect!

Getting Ready to Become Successful: How to Develop a Strong and Positive Mindset, become able to Grasp Your Business’ Concepts and Get Through the Hair-Pulling Setup Proccess

Are you ready for your new career?

So, you’re running your own home-based business! That is terrific! You’ve done your homework and studied the company, got to know your upline, are familiar with the compensation plan, (what a great comp plan it is!), and you have secured your position in the company by buying into the opportunity. You see the wide gamma of possibilities unfolding in front of you; all the big breakfasts with your family (on weekdays!), the workdays spent on your pajama, the shocking face of your boss when put that resignation letter on his/her desk… Just thinking about makes you consider paying double for the opportunity!

Fast forward 3 months into your new career; you have now less time with the family, because you’re still stuck to your job AND trying to develop your business! It’s like having two full-time jobs! Of course, you never let your 14-hour-week dream fade, but the work you had set out to pursue just does not look like the one pictured in that great website or in your “mentor’s” sales pitch.

That process of Advertise, Get Leads, Call Leads, Make Money tends to turn into a frustrating, and exhausting, hunt.

You suddenly realize the NEED to become a web designer, copywriter, marketing specialist, and motivational speaker… How can anybody learn all that in less than a lifetime? How does Mike Dillard, Jay Kubassek and all those self-made millionaires do it?

Well, one good thing about the networking business is that help is everywhere – if you pay MORE money for it! You start noticing EVERYBODY is a specialist, a mentor, a coach, and they are READY to help you, despite the fact most of them are just as broke as you!


Just by writing this article I’m almost stressed. Just thinking about those early days scares the bejeezus out of me. That’s because I’ve nailed that ocean of floating emotions a while ago, and arrived at my Paradise Island of tranquility.With the backup and constant support of giving mentors, that honestly cared for my success.

Don’t get me wrong; I’m baby-walking through HTML and still fighting Google AdWords. But my learning curve is going up rather quickly, and the reason for that is I’ve grown a solid basis to build the knowledge on. Life Path Unlimited helped me reach into myself and build my personal shield.

Developing your basis is tricky because it requires clearing your mind of pre-conceived, stress-based behavior patterns that:

  • · Blur any and all possible learning by allowing newer, fresh input to take over without judgement;
  • · Undermine your success from an unconscious level;
  • · Lead to eventual failure or quitting because of the high level of frustration.

The beauty of this series of Discovery is that it strengthens your mind to withstand outside distractions, peer pressure and common fears – either of success or failure.

With easy steps, that you can perform during your morning and evening routine, Life Path Unlimited guarantees this experience will affect the way you go through your day, from “just another day” to “Experiencing today’s blessing”.

Think of this Course as a filter:

  • · For numbingly dramatic news
  • · For the occasional traffic jam
  • · For a difficult day with the kids
  • · For any difficulty during your day

And imagine what it would be like with a strong enough mindset to lift those around you, preventing:

  • · That meaningless argument with a partner
  • · The worthless lost of temper with the cashier in the grocery store
  • · Depressive TV-Related emotions

The benefits of a centered life have a wide range of effect, and goes way beyond financial applications; your family will benefit from it just as much as you do, and you’ll experience a freedom of mind like never before.

This growth is only possible with an according supply of income, and the experience you share with others about this life-changing method can replace your current job, start you a new career, and the guarantee of financial freedom is at the grasp of your fingers.

Contact Leonardo for more information, or just experience part of the course at