Stop being a tool - Become a solution

I received yet another bogus email this morning, and the only reason I opened it was to get inspiration to advise against this evil practice. What I’m talking about is the silly “my company is awesome” email that most network marketers seem to have on their autoresponders.

It usually starts like this:

“hey [name], thanks for stopping by my website, and congratulations on blah blah blah [...] our company has been in the market for [insert years here], has been featured on [pick from: Oprah, CNN, Mad Money], and our market grows by $1 Billion/MINUTE!”

So here’s the fundamental mistake on these bogus emails:

They are TOOLS – basically, their company uses them to promote the company’s solution. Let’s address this:

Most marketers fail to notice that they are NOT Representatives. They are not salespeople, per se. As a marketer, your objective is to PROMOTE A SOLUTION.

You, my friend, is a RESOURCE through which your prospects find the solution to their problems.

You guide, mentor, advise, and coach your prospects towards a tool that will make them money, improve their marketing, clear their acne, and so forth… Pay attention to how this works:

A person is looking to get out of a dreadful job, or generate a second income stream – direct them to a business opportunity where they could be their own boss, or just supplement their main source of income. If they already have a business and are looking for some marketing assitance – share with them a marketing training that helped your business.

You see? There’s no selling - only good-old advice, tips, hints, even opinions. Things get ugly when your prospect thinks you’re a pitching machine.

Okay, so what do you need to become a resource?

Share your knowledge, offering valuable information that will assist others make better decisions. You will benefit by just by grabbing their undivided attention.

To help you come up with ways to do this, answer the following questions:

• How can I make a difference?
• How can I assist others?
• What can I offer?
• What took me way too long to master, that I wish somebody had told me before?

Of course, in your path to become a valuable resource, there is one major investment to be made: YOUR EDUCATION.

The more you know, the more you learn, the more valuable you are in the mind of your prospects.

Think about it, and let me know what is your plan to change the world. I’d love to hear about it!

Seriously, leave a comment.

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He taught Eben Pagan how to sell, and he baby-sat Jon Reese way before he launched Traffic Secre.ts 2.0.

Now, Don Fleece got tired of Jon Reese’s attitude and launched his own, way-better, arse-kicking Traffic Mysteries 2.0. I already know how much money I am going to make by affiliating with Don.

I thought you should know it too. Run! Before he decides he’s got too much money already.

By the way, Don is always giving us poor mortals bits of widsom at the Better Networker. You should be there!

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I’ve just PAUSED ALL MY Google ADWORDS campaigns. I know many people spend a fortune advertising Life Path Unlimited on Google, but I’m going to make my Web 2.0 Social Media Online Marketing (or however you wanna call it) work its way throughout the internet. I’m drastically reducing my budget, and I’m happy with it.

According to Mike Dillard, on Magnetic Sponsoring and on Building on A Budget, Ferny Ceballos and Raymond Fong, of the Attraction Marketing Formula, the Better Networker forum, and plenty of intelligent people out there, Social Networks are an expanding free platform for lead generation and personal branding. I’m running an experiment, and I’d like to invite YOU to be a MAJOR part on it.

Check out my profiles on MySpace, Facebook, Twitter, Better Networker, FriendFeed, and Google Reader. It is astonishing the amount of information I was able to store online, and everyday that I add something new, it’s like storing a piece of my personality, ONLINE!

Anyway, I’m in the process of adding all my friends and making new friends, so join me! As I check your profile, I’ll make sure to check your websites, visit all your other social networks and expand your contact list!

In the midst of all this Web 2.0/3.0 innovation, I made my first LENS on Squidoo. On this platform, you can build your website from scratch, adding modules (features, widgets), to personalize it and customize to your preference and style. And, of course, it’s all FREE. Basically, free lead generation at its best!

My Search Engine Optimization consists, now, of letting these tools work for me. It’s SEO 20/20 for free!

Let me know how you do it! Maybe we can exchange ideas and connect!

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So, you’re running your own home-based business! That is terrific! You’ve done your homework and studied the company, got to know your upline, are familiar with the compensation plan, (what a great comp plan it is!), and you have secured your position in the company by buying into the opportunity. You see the wide gamma of possibilities unfolding in front of you; all the big breakfasts with your family (on weekdays!), the workdays spent on your pajama, the shocking face of your boss when put that resignation letter on his/her desk… Just thinking about makes you consider paying double for the opportunity!

Fast forward 3 months into your new career; you have now less time with the family, because you’re still stuck to your job AND trying to develop your business! It’s like having two full-time jobs! Of course, you never let your 14-hour-week dream fade, but the work you had set out to pursue just does not look like the one pictured in that great website or in your “mentor’s” sales pitch.

That process of Advertise, Get Leads, Call Leads, Make Money tends to turn into a frustrating, and exhausting, hunt.

You suddenly realize the NEED to become a web designer, copywriter, marketing specialist, and motivational speaker… How can anybody learn all that in less than a lifetime? How does Mike Dillard, Jay Kubassek and all those self-made millionaires do it?

Well, one good thing about the networking business is that help is everywhere – if you pay MORE money for it! You start noticing EVERYBODY is a specialist, a mentor, a coach, and they are READY to help you, despite the fact most of them are just as broke as you!

ALL THAT STRESS!

Just by writing this article I’m almost stressed. Just thinking about those early days scares the bejeezus out of me. That’s because I’ve nailed that ocean of floating emotions a while ago, and arrived at my Paradise Island of tranquility.With the backup and constant support of giving mentors, that honestly cared for my success.

Don’t get me wrong; I’m baby-walking through HTML and still fighting Google AdWords. But my learning curve is going up rather quickly, and the reason for that is I’ve grown a solid basis to build the knowledge on. Life Path Unlimited helped me reach into myself and build my personal shield.

Developing your basis is tricky because it requires clearing your mind of pre-conceived, stress-based behavior patterns that:

• · Blur any and all possible learning by allowing newer, fresh input to take over without judgement;
• · Undermine your success from an unconscious level;
• · Lead to eventual failure or quitting because of the high level of frustration.

The beauty of this series of Discovery is that it strengthens your mind to withstand outside distractions, peer pressure and common fears – either of success or failure.

With easy steps, that you can perform during your morning and evening routine, Life Path Unlimited guarantees this experience will affect the way you go through your day, from “just another day” to “Experiencing today’s blessing”.

Think of this Course as a filter:

• · For numbingly dramatic news
• · For the occasional traffic jam
• · For a difficult day with the kids
• · For any difficulty during your day

And imagine what it would be like with a strong enough mindset to lift those around you, preventing:

• · That meaningless argument with a partner
• · The worthless lost of temper with the cashier in the grocery store
• · Depressive TV-Related emotions

The benefits of a centered life have a wide range of effect, and goes way beyond financial applications; your family will benefit from it just as much as you do, and you’ll experience a freedom of mind like never before.

This growth is only possible with an according supply of income, and the experience you share with others about this life-changing method can replace your current job, start you a new career, and the guarantee of financial freedom is at the grasp of your fingers.

Contact Leonardo for more information, or just experience part of the course at www.wellfrenzy.lifepathunlimited.com.

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