I received yet another bogus email this morning, and the only reason I opened it was to get inspiration to advise against this evil practice. What I’m talking about is the silly “my company is awesome” email that most network marketers seem to have on their autoresponders.
It usually starts like this:
“hey [name], thanks for stopping by my website, and congratulations on blah blah blah […] our company has been in the market for [insert years here], has been featured on [pick from: Oprah, CNN, Mad Money], and our market grows by $1 Billion/MINUTE!”
So here’s the fundamental mistake on these bogus emails:
They are TOOLS – basically, their company uses them to promote the company’s solution. Let’s address this:
Most marketers fail to notice that they are NOT Representatives. They are not salespeople, per se. As a marketer, your objective is to PROMOTE A SOLUTION.
You, my friend, is a RESOURCE through which your prospects find the solution to their problems.
You guide, mentor, advise, and coach your prospects towards a tool that will make them money, improve their marketing, clear their acne, and so forth… Pay attention to how this works:
A person is looking to get out of a dreadful job, or generate a second income stream – direct them to a business opportunity where they could be their own boss, or just supplement their main source of income. If they already have a business and are looking for some marketing assitance – share with them a marketing training that helped your business.
You see? There’s no selling – only good-old advice, tips, hints, even opinions. Things get ugly when your prospect thinks you’re a pitching machine.
Okay, so what do you need to become a resource?
Share your knowledge, offering valuable information that will assist others make better decisions. You will benefit by just by grabbing their undivided attention.
To help you come up with ways to do this, answer the following questions:
- How can I make a difference?
- How can I assist others?
- What can I offer?
- What took me way too long to master, that I wish somebody had told me before?
Of course, in your path to become a valuable resource, there is one major investment to be made: YOUR EDUCATION.
The more you know, the more you learn, the more valuable you are in the mind of your prospects.
Think about it, and let me know what is your plan to change the world. I’d love to hear about it!
Seriously, leave a comment.