Value, Education & Humor In Your Marketing: Heineken & Network Marketing

Im sure you all know by now we’re supposed to offer more than a product/service – as network marketers, we offer guidance, possibility, training, insight, and information.

We all are bombarded with different “sources” of this education, whether online or from friends, family, teachers, and colleagues, but each has its own “influence level”, according to the amount of respect we give to each source.

How about an educator that makes you laugh?

Even though laugh is not enough to make you respect anybody, humor is the most effective way to break down initial barriers and capture one’s attention; follow me on this thought:

Remember that one cool teacher, whose lecture went by faster than others, in whose test you did much better without extra effort, or whose topic you were always motivated to study?

How much would you value his advice? How much of his discipline do you remember? I bet it’s more than all the other “normal” teachers put together.

When it comes to network marketing, the same concept applies, meaning that regular knowledge sources (gurus) are boring, average, and common. The exceptional ones are the Kerns, the Dillards, the Reeses, who add not only personality to whatever they’re doing, but know how to have fun doing it.

And that is my secret for today:

if you make your prospects laugh, you’ve broken the barriers and conquered that individual’s full attention.

Tone your messages, write ads that stir away from “formulas” and add something unusual. Do use colloquialism and spoken grammar on your articles, and dont be afraid to make fun of yourself.

I saw the following note on Ben Settle’s blog, it’s a snippet from Jim Yaghi, Adword’s specialist:

Hey Ben,

thanks a lot for that! awesome. I actually use cartoons when trying to come up with graphical descriptions for that very reason. They also allow you to tap into a prospect’s inner child as they remember images like “seeing stars” when hit on the head, or the bump that grows on someone’s head when hit by a hammer, or the way people drift on the scent of sizzling sausages :)

jim

Be honest: who here has ever thought of getting inspiration from Comic Books? Does anybody here even read comics anymore?

That is the kind of “spin” that separates common from unique, just-another-one from yes-this-guy/girl-rocks! And that is something anybody can do, with a TINY BIT of creativity.

Of course, in the world of mass media & mass budgets, fun has been with us for quite a while (the gosh-darnet Superbowl ads), but I picked this Heineken ad to show how Educating & Promoting are aligned with Humor. It’s almost like a Public Service Announcement, but fun.

Leave me your opinion – what have you done that made your prospects laugh lately?

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