“The Money Is In The List”
Yeah, yeah… but how do you get a list?
Well, first of all, you dont “get” a list – I’ve tried, and it DOES NOT work.
If you buy a list, and decide to start emailing them offers, you will get a bunch of spam complaints and your account will be shut off.
So we BUILD a list – which is also not easy at all. Well, kinda…
If you’re running PPC, you should ALWAYS direct traffic to a squeeze page. That’s a given. If you’re using the viralurl software, the same concept applies.
“But I think direct-linking is much easier” – EHHHHHHHHH WRONG!
With direct linking, you get much more people to see the offer, but they’re not ready for it yet – except for your ad, they really have no idea what to expect. And those that do buy your stuff, wont leave their info so you can email them later to buy more stuff.
So always have a squeeze page somewhere. It doesnt have to be a plain old page like Eben Pagan originally came up with, but it could be a blog, or even a squidoo – as long as you can capture their data.
Here’s where it gets tricky. Even though you have tons of email fields everywhere, people are just not signing up!
Warm Them Up
Again, if people are not driven to take action, they wont. If you expect it to happen just because, it wont.
Not only that, but email has been so beat up that people go extra lengths to protect it, which forces you to be EXTRA good.
Solution? OFFER YOUR BEST! Yes, give them so much info, or such a good bonus, that they just have to sign up.
It’s that simple.
I may be talking out of my arse, one would say… but this guy is definitely not.
He built a 200,000 emails list and continuously make $300-400k out of it.