I’ve been running my local gym’s ppc campaign since February , and I’m proud to say the results are astonishing.
They have kept their leads steady throughout the winter – which is major accomplishment for any gym – and their new membership income has been at its highest compared to any other winter, despite the economy. (what economy, anyway?)
Now, this post does have a point other than bragging 😉 hold on.
Their campaign was the first time I ever used the targeted geographical location feature on Adwords, and to be quite honest, I didn’t know much about local ads when I started.
Before we go any further, let me just say that the gym is located in the Outer Banks of NC (practically an island), with very little permanent residents, being a summer vacation spot. The online community here is nonexistent, and the search traffic that originates from our area is minimal.
The Health/Wellness/Fitness/Workout Market….
If you’ve ever advertised anything in this market, you know how saturated (read expensive) pay-per-click campaigns are.
I knew that before I started, but I was determined to make it work by finding alternative keywords. In order to find them, I started with the generic keywords, such as “fitness”, “cardio workout”, and even “gym”. I expected a flood of impressions, but to my suprise, they never came.
After a full day of running the ads on both search and content networks, I had a total of 5o impressions. That’s how bad my area’s online usage is…
With results like this, I was immediately aware that alternative keywords would have ZERO effect, so I was forced to roll with big generic keywords.
I thought it would be temporary, after all, who the hell runs single keyword PPC campaigns anyway?
Well, I did. And still do.
How I am beating NATIONAL brands on Adwords paying less than a 1/4 of their CPCs
I hate to ruin the party, but I’ve uploaded a new page to my other site explaing exactly how I got inexpensive clicks for ultra-expensive keywords.
Check out the info on the page here: http://www.yourincomepotential.com/ppc-adwords/local-ppc-adwords.html
Trust me, it’s worth the extra click 😉
If you’re not going to click on it, here’s the jist of targeting local markets:
- Google now favors local advertisers in their ranking, so you get a boost on your ads’ positioning
- Due to the smaller traffic volume, Google won’t charge you the same as everybody else, which makes your CPC reduce by at least 60%
- You can bid on ultra-competitive keywords like “home business opportunity” for a fraction of the CPC.
Here you’ll find much more details on low cost local target ppc campaigns
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