Ever Thought How Your Town Can Maximize PPC Results?

Cheap PPC with Local Target
Cheap PPC with Local Target

I’ve been running my local gym’s ppc campaign since February , and I’m proud to say the results are astonishing.

They have kept their leads steady throughout the winter – which is major accomplishment for any gym – and their new membership income has been at its highest compared to any other winter, despite the economy. (what economy, anyway?)

Now, this post does have a point other than bragging 😉 hold on.

Their campaign was the first time I ever used the targeted geographical location feature on Adwords, and to be quite honest, I didn’t know much about local ads when I started.

Before we go any further, let me just say that the gym is located in the Outer Banks of NC (practically an island), with very little permanent residents, being a summer vacation spot. The online community here is nonexistent, and the search traffic that originates from our area is minimal.

The Health/Wellness/Fitness/Workout Market….

If you’ve ever advertised anything in this market, you know how saturated (read expensive) pay-per-click campaigns are.

I knew that before I started, but I was determined to make it work by finding alternative keywords. In order to find them, I started with the generic keywords, such as “fitness”, “cardio workout”, and even “gym”. I expected a flood of impressions, but to my suprise, they never came.

After a full day of running the ads on both search and content networks, I had a total of 5o impressions. That’s how bad my area’s online usage is…

With results like this, I was immediately aware that alternative keywords would have ZERO effect, so I was forced to roll with big generic keywords.

I thought it would be temporary, after all, who the hell runs single keyword PPC campaigns anyway?

Well, I did. And still do.

How I am beating NATIONAL brands on Adwords paying less than a 1/4 of their CPCs

I hate to ruin the party, but I’ve uploaded a new page to my other site explaing exactly how I got inexpensive clicks for ultra-expensive keywords.

Check out the info on the page here: http://www.yourincomepotential.com/ppc-adwords/local-ppc-adwords.html

Trust me, it’s worth the extra click 😉

If you’re not going to click on it, here’s the jist of targeting local markets:

  • Google now favors local advertisers in their ranking, so you get a boost on your ads’ positioning
  • Due to the smaller traffic volume, Google won’t charge you the same as everybody else, which makes your CPC reduce by at least 60%
  • You can bid on ultra-competitive keywords like “home business opportunity” for a fraction of the CPC.

Here you’ll find much more details on low cost local target ppc campaigns

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2 thoughts on “Ever Thought How Your Town Can Maximize PPC Results?”

  1. Hi Leo, I’ve been following your postings (I get Google Alerts) and they are very good…I read about your local PPC idea, and I’ve just started doing something like that for my own city Perth. There’s virtually no competition here.
    Thanks for subscribing to my blog (mattlloydandlifepath.blogspot.com). I would be interested to hear your thoughts on my new site homebusinessbuilders.com.au Its not completely finished yet but it is a big improvement on the last one I had. and if you ever want to talk on skype and share ideas, let me know
    Matt

    1. Hi Matt, I’m glad you find my posts interesting, thank you. And congrats on the local campaign in Perth – you’ll see how easy it is to dominate smaller markets first, then expand it in bits.
      Also, I’ll check out your new website.

      Leo

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