Change Your Pricing – How Internet Marketers Don’t Get It

So, Chris Brogan (chrisbrogan.com) twitted about Seth Godin’s post on Pricing. Funny how this post came to be.

What can an internet marketer apply to pricing? How can you benefit from product pricing, if you’re just promoting somebody else’s product? There’s nothing you can do, right?

Wrong!

Continue reading Change Your Pricing – How Internet Marketers Don’t Get It

ROI on Big Budget Ads – Is There an Effective Tracking Method?

I was visiting Chris Brogan’s blog and his latest post discussed how a company like Samsung would be able to track the conversions of their free laptop/phone charging station at the Logan Airport.

And that reignited something I started thinking about ever since I started managing my own marketing campaigns: how do big budget companies track their conversions? Continue reading ROI on Big Budget Ads – Is There an Effective Tracking Method?