A Life Path of Discovery: Embracing the Unknown (Baby Swimming)

My 7-month-old son Leonardo went swimming for the very first time on Christmas!

Not without surprise, it took him a few moments to acknowledge he was surrounded by water, that he had to keep his head out of it, and he did not have any support for his feet: he was actually floating!

The expression on his face as I entered the pool with him on my arms was amazingly revealing: he was in a brand new situation,  and as water started to cover his body, he had to deal with it. I could see in his eyes how much he was learning from the experience; for about a minute, as I moved around, playing with him, he was quiet, almost static.

It was when I held him on my hands, giving him freedom to move his legs, that he accepted whatever all that water was, and started enjoying it. From then on, he got more and more comfortable, laughing, splashing  and kicking the water.

Now, I could easily start the beaten analogy between a baby’s discoveries and an adult facing a new enterprise; how both, in different levels, take their time to accept a new environment, adjust, and act on it. But I won’t. I refuse to start yet another discussion on this subject.

Instead, what I enjoyed the most was his readiness to face a new challenge. Without the pre-accepted notions that we acquire over the years, without even knowing what fear or danger is, my son faced the pool with his eyes wide open.

As a business owner, I find myself struggling to start on anything new. I tend to stick to what I know, to what it’s working, to the technicians I trust, to the pre-judgment I formulate without knowledge, to the media I know more about. And when I do try to start a new enterprise, I tend to hold so much control over it, that I never get to experience it in full.

So I declare my first resolution for 2009: I’ll embrace change and fears, enjoy the ride, and stop listening to my pre-conceived notions.

I’ll be a brand new baby, and re-start my life path, filling it with discovery.

Here’s a quick video my wife shot of us; notice how he reacts when he first hits the water – how he adapts, and seconds later he’s already laughing! That will be me from now on, just adapting and laughing about it.

Online Marketing Expanded – How to become the Advertisement

My marketing will expand exponentially. I’m going to extend my online marketing campaign to the offline world, utilizing old-school techniques to brand my business.

This came from a post at the Better Networker Community, on a cheap advertisement topic they had on the forum. I cannot begin to describe the incredible help the Better Networker has been; it goes way beyond Magnetic Sponsoring, and it contains so much value, sometimes I feel like I should be paying for it.

But for my offline social marketing campaign, I’ll basically stamp my home business website, www.YourIncomePotential.com, EVERYWHERE!

Subtle, of course. I will not become a mobile billboard, specially because my wife would refuse to drive with me. She would never forgive me for turning our daily visits to the grocery store into a carnival parade.

And the whole thing should not be SHOTGUN marketing, either. Basically, the offline social marketing should have some capture, something with decent attraction, and then my website; something like “I quit my job and now make more money than ever” or “I’m a successful entrepreneur“, or even “Are You Successful?“. I think I’ll go with the last one. Of course, the line would precede www.YourIncomePotential.com

I’m currently researching where can I get myself a customized license plate holder for my cars. I decided I won’t advertise my dealership anymore, I should have my own website www.YourIncomePotential.com
stamped on front and back of my cars.

And I cannot believe I haven’t thought of making Business Cards yet! I will most definitely advertise through my everyday talking! It’s the ultimate saliva recycling! Why waste it without purpose? All those horrible conversations at the check-out on Staples or Harris Teeter will turn into Income Producing Activities!

My every action will become an Income Producing Activity. ‘Till the day I drop!