I’ve just finished reading Eben Pagan’s latest giveaway, the 21-page Marketing Voodoo report.
Eben is too humble to take credit for it, but he’s famous for the phrase “move the free line”, in regards to offering high-quality content, freely, in order to capture and captivate prospects, customers, and associates.
To promote the launch of his Guru Home Study Course, Eben has been over-delivering 1000s of dollars worth of free tips, training, and even mini sales letters – stuff that could easily sell for at least $40, only to WOW his prospects to the point where they have to have his course.
Honestly, it’s working.
After taking the time to watch his 40 min video twice and reading his marketing voodoo report over and over, I’ve reached the point where I can’t imagine what’s left for the actual paid course. The information Eben shared on the marketing voodoo report alone is 100% actionable, and I already see it increasing my conversion rates and capturing customers for life.
I’m trying my best not to sound like a groupie, but it’s not easy.
What is impressive is that Eben leaves no doubt that what’s in the video and in the marketing voodoo report is his best, most precious strategies, and he is not afraid to reveal it publicly. The reason for is that despite the immediate potential his free reports have, with his guidance and special exercises, exploring its full potential will take much less than having to study it on your own.
Basically, Eben Pagan is giving you an amazing toy without the full, 400 page instruction. He gives you a 20 page instruction, and full access to the toy; you may play with it for a while, but without the entire manual, it gets boring… So you have to come and ask for the full instruction set.
It is your decision to seek Eben Pagan as a solution provider, not only because he gave you the toy, but because he knows exactly how to have lots and lots of fun playing it.
The entire “move the free line” strategy revolves around the fact that Eben (or any knowledgeable entrepreneur, for that matter) is confident that it will be our decision to seek his solution, which brings us to another point discussed on the Marketing voodoo report:
An info-product has to solve an immediate pain, and if done correctly, has no perceived competition.
Notice the cycle?
- The Bait – high-quality information
- The catch – the info has limited training
- The solution – pay to get more training
- The alternative – none, since there’s nothing designed for this specific need/service/opportunity
I’ve already made changes to my sales letter, and include some of Eben’s “toys” – can you see which ones are they?