I will make this quick ’cause I really need to get some sleep – George Brown has just launched the Google Sniper, a great course for folks trying to make it in affiliate marketing.
The course doesnt cost nearly a 1/3 of what I charge for my services (PPC management is about $897, in average), but I believe it’s such a good course I’m willing to put my little outsource staff to work for it. Plus, they really need the practice 😉
So you’re getting:
– market and keyword research – 2 campaigns setup – all the ad copy – ongoing split tests (including website optimizer) – and an entire month of optimization. And everything stays with you after 30 days, clean and profitable. All for $77 bucks!
I’d have come up with more appropriate bonus for this if I wasnt so lazy, but what the heck – I know it will be worth in the long run when folks realize PPC is not that difficult (or maybe I will lose potential clients… huh)
So if you’re trying to make your affiliate business work, get Google Sniper through this cleverly disguised affiliate link:
I’m always surprised to see the results that my ads on the Google Search produce, and the flexibility of choosing specifically which searchers to target is awazing…
The more targeted you get on the Search network, the less impressions you get, after all, you’re narrowing the funnel, focusing on customers who have moved past research and into buying mode.
Often, you find a profitable keyword, your Clickthrough Ratio and Conversion are excellent, but the traffic is just not enough to really make that much of a difference.
The Content Network Boosts Profitable Keywords Exponentially
When a PPC campaign includes the content network, Adwords will place your ads throughout Adsense placements in affiliated websites. That means not only ads will show when someone is searching for your keyword, but also when that keyword is somewhere within the text of those websites.
With the Content Network, PPC takes a much more aggressive approach and targets potential prostects that may not be “searching” for what you’re offering, but reading, looking, or watching it.
Google understands these prospects are interested in that keyword because the website in which the ads is placed contains that keyword – therefore its visitors must be somewhat related to that query.
It is common to see a huge spike in impressions when the Content Network is turned on, and that is exactly why it is such an advanced PPC strategy: with 40K impressions/day in average per keyword, a 0.5% clickthrough ratio means 200 clicks – which means at $0.10 per click, $20, for a single keyword.
There are a variety of reasons to be careful when advertising in the content network:
quality of the placements (the website where your ad is showing – is it well-targeted?)
quality of the clicks (keeping track of where your clicks are coming from can be a tiresome chore)
difficult budget planning (much higher click volume, even with low CTR)
difficult keyword strategy (instead of simply focusing on what they are searching for, marketers have to think what is the best context to place a keyword)
A couple of recommendations to maintain control over your ppc campaigns running on content:
Imagine how your keyword will show up on a blog post, email, or article, and focus your ad around that angle
Create Content-only campaigns, and check it’s results very often
Check Google’s Placement Report at least weekly to find out exactly which placements have offered the best results, and ditch the ones that didn’t.
Use ONLY exact keyword matches to have the most amount of control
Would you like to share your experience?
I have a project cooking right now that will open a huge channel to PPC students who need or want to share their PPC knowledge, but for now, I’d like to see what was everyone’s experience with the Content Networ..
Leave your comments, questions, and suggestions – I will reply!
I’ve been running my local gym’s ppc campaign since February , and I’m proud to say the results are astonishing.
They have kept their leads steady throughout the winter – which is major accomplishment for any gym – and their new membership income has been at its highest compared to any other winter, despite the economy. (what economy, anyway?)
Now, this post does have a point other than bragging 😉 hold on.
Their campaign was the first time I ever used the targeted geographical location feature on Adwords, and to be quite honest, I didn’t know much about local ads when I started.
Before we go any further, let me just say that the gym is located in the Outer Banks of NC (practically an island), with very little permanent residents, being a summer vacation spot. The online community here is nonexistent, and the search traffic that originates from our area is minimal.
The Health/Wellness/Fitness/Workout Market….
If you’ve ever advertised anything in this market, you know how saturated (read expensive) pay-per-click campaigns are.
I knew that before I started, but I was determined to make it work by finding alternative keywords. In order to find them, I started with the generic keywords, such as “fitness”, “cardio workout”, and even “gym”. I expected a flood of impressions, but to my suprise, they never came.
After a full day of running the ads on both search and content networks, I had a total of 5o impressions. That’s how bad my area’s online usage is…
With results like this, I was immediately aware that alternative keywords would have ZERO effect, so I was forced to roll with big generic keywords.
I thought it would be temporary, after all, who the hell runs single keyword PPC campaigns anyway?
Well, I did. And still do.
How I am beating NATIONAL brands on Adwords paying less than a 1/4 of their CPCs
Most keyword tools go deeper into a query, for example:
For a ‘home business’ query, wordtacker brings these results:
home based business
home business post free ads quickly
home based business opportunities
home based businesses
home based businesses free classified ads
home business ideas
10 best home based business
google home business kit
starting a home based tutoring business
article business home idea
home business opportunity
home business opportunities