Ray Croc, Father of direct selling?

This morning, on the Fresh Start call with Joe Neid and JT Debolt, Joe shared a rather interesting story from when he was beginning his MLM career.

He’d called his mentor, and when he asked ‘what are you planning for our team?’, Joe’s mentor returned: “i’m flipping burgers right now!” Surprised, Joe asked the meaning of it, and it was then that he learned about Ray Croc.

According to Joe (and a quick Google search) Ray Croc was a milk-shake machine salesman before he bought the rights to the McDonald’s brand from the original McDonalds brothers.

Joe’s mentor was referring to flipping burgers in the sense that he was trying to develop a system so simple and effective that would be easily replicated anywhere in the world (like McDonalds), one that he’d ‘patent’ and use to make not only himself, but thousands of other entrepreneurs successful.

Joe Neid, Ray Croc of Network Marketing

Joe Neid, Ray Croc of Network Marketing

Fast forward to 2009 – Joe Neid heads a thriving direct sales company built around a simple system, which is not necessarily original in the industry, but that has been deconstructed and put together in such an effective manner that several ‘virgin’ entrepreneurs are turning into powerhouse businesses.

The system is fueled by premium, undisputably original products (that’s something fresh in the industry) – and a team of well-positioned leaders put in place to guide newcomers. Just like Ray Croc, Joe knows how much better his organization will develop if all parts of the chain are strong and healthy.

I am part of Joe’s organization, and I’m proud of it. I would, however, advise Joe that I might just grow up to be a Burger King

What about you? What are you planning for your organization?

Setting objectives as to enable easy duplication are key to your success. Just think about McDonalds. (think. DO NOT EAT IT!)

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