Evaluate Your Online Business: Want To Know If You’ll Make It?

Are You Supposed To Succeed In Network Marketing?

How To Find Out If You’re Cut For Success Online

A thought came to mind right now while I thought about the huge attrition rate in the Network Marketing industry, and it seemed logical that the success rate is proportional to number of real entrepreneurs, while the failure rate relates to those running a ‘part-time job’ online.

Follow me on this:

In network marketing, a business is set up with a couple hundred bucks. There is no overhead, no rent, no loan – just a phone, a computer, and time. Doing it right leads to a pretty decent profit payoff. That’s attractive to ANYBODY – who wouldn’t want to own a business like that?

It seems like such a simple solution to the average folk trying to earn a couple extra bucks that millions of people start daily.

But as a business, there are responsibilities, and the major entrepreneurial challenge of investing in yourself – educating oneself in order to become a leader and an expert takes a major toll on that mass of people used to ‘surviving’ through their 8-hour shifts to receive a paycheck after two weeks.

My Upline Lied To Me… And The Company Scammed Me

And then the lack of commitment kicks in: “nah, this is too hard”, which usually means “my upline lied to me” or “the company scammed me” seem to be the major outcomes of such bogus entrepreneurial experiences.

97% of so-called entrepreneurs fall by the sides because they could not get that ‘paycheck’ they wanted

Which means only 3% are really committed – no matter what their reasons are, they decided to make it work.

Wanna know if you’re in the 3%?

If the internet disappeared tomorrow, would start a new business or find a job?

If network marketing became retail, would open a store?

I like to think of my readers as part of the 3%. Please prove me right.

Network Marketing Fundamental Strategies – Avoid ‘Newbie’ Startup

Hello there, loyal readers!

I wanted to start off today’s post by saying THANK YOU, very much. Each one of my readers motivates me to learn more just so I can share more valuable stuff here on the LPNM.

What today’s post is also about is your initial setup running a network marketing business. As you know, I’ve made tons of mistakes – have I ever stopped? and it’s my mission to prevent you from doing the same.

Or at least not as bad as I did 😉

I put together this video to clarify basic, yet fundamental, aspects of a network marketing business strategy that took me a while to figure out and that I still see going on with plenty of marketers out there.

The video will explain 5 concepts regarding the regular operation of your business that will take any newbie off-guard.

For example, the video explains why you should NOT say “Hi, This is Joe with Amway” when you’re on the phone with a prospect, and how to avoid trying to “convert” prospects into your business.

I know this may seem basic to some of you, and I appreciate the fact that I do have readers well-positioned in this industry, but I defend a strong position in the video, one that most marketers would take different stand on.

Which stand are you going to take? 😉

The 5 Unquestionable Pillars To Success

Pillars to SuccessAre there common characteristics, or practices, amongst highly successful individuals?

Are there shared features in all major personal development books, such as Think And Grow Rich, Secrets of the Millionaire Mind, etc…?

Yes, of course there are! They are the 5 Pillars To Success and I’ll be discussing each one separately in the next few posts.

These traits are shared by all successful individuals and they are – consciously or not –  key to their success.

Consciously or not, following these 5 practices attracts success and prosperity. These 5 pillars are the foundation upon which the Law Of Attraction manifests itself.

Here they are: Continue reading The 5 Unquestionable Pillars To Success

Mike Kelly: Leadership & Mindset Beat Any Recession

Mike Kelly, Owner of the Kelly Hospitality Group
Mike Kelly, Owner of the Kelly Hospitality Group

When I decided to write on the power of a recession-proof mindset, I started looking for successful examples of entrepreneurs that create their own economies, despite what the media calls a “recession”. Mike Kelly, of the Kelly Hospitality Group, is one of the best examples of such entrepreneurs.

In the small NC community formed by the Outer Banks, approximately 35,000 people reside within  along,  thin stretch of land (almost an island).

The region is highly seasonal, reaching over 500,000 visitors/week during certain times in the summer. Due to the summer migration, most businesses in the area are ONLY open from Memorial Day to Labor Day, closing theirs doors as the tourists head back home.

During the winter months, few businesses stay open, and the majority burn through their summer profits just to keep their lights on.

At Kelly’s Restaurant & Tavern, however, tables are full even during the winter.

Kelly’s is the star of the Kelly Hospitality Group, which includes two other restaurants in the area as well, owned by Mike Kelly.

The night before Valentine’s day, Kelly’s dining room was full before 5pm. The last entree came out of the kitchen a few minutes past 11pm, with guests waiting over an hour for a table.

In the lounge, as diners arrived and waited patiently for a table, Mr. Kelly himself was the host, entertaining guests, serving drinks, and ensuring effective table turnovers.

The same scenario can be applied to the Friday before last, and to the one before that. Kelly’s is always full, and the reason is immensely due to its owner.

Mr. Kelly is always the first one in, and the last one out. He knows every vendor, every repeat guest, and this relationship is extend in all his marketing campaigns.

On his 3 restaurants, several data-gathering opportunities are softly presented to guests, and the communication is differentiated between local Outer Banks residents and tourists, to maximize personalization. This winter, when the area was surprisingly covered by two inches of snow, Mike sent out a postcard to his list of residents with a picture of his building covered in snow, that said: we’re always open, it’s warm inside, and the food is always great.

The consequences of Mike Kelly’s efforts are represented on the cordiality and dedication of the staff, who are greatly motivated by the owner’s leadership. Kelly sets the example to be followed by every employee, and even his wife often joins the staff and help on the busiest occasions.

His persistent relationship-building, through personal & direct marketing, impacts his turnover and determines his success.

One thing to be noticed is that Kelly’s marketing has been consistently effective, no matter what the economy is. Recession in, recession out, his presence is always noticed in the local media, his campaigns always include a bonus for local residents, and it reflects on his sales.

Entrepreneurs such as Mike Kelly create their own economy, focusing on his target market and ignoring national economy, news, and bailouts. Their mindset sets the pace of their success, and their leadership guides his entire enterprise forward.

Now, it is up to you: how do you plan on overcoming this ‘recession’ epidemic? Have you not been affected at all? How?