Why Network Marketers Should NOT Use Traffic Exchange

Traffic Exchange

Traffic exchange networks claim to bring traffic into your website. Pretty obvious, right?

What is even better, most of them are free to join. Yeah, much better! 🙂

Here’s how Traffic Exchange work:

Every member of the network has the chance to add a certain number of websites; to get your websites to display, members have to earn – or acquire – credits.

You earn credits by clicking through their list of websites, like flippling the pages of a catalog with random pages on it.

Basically, members visit other people’s websites in exchange for promoting their own.

Here’s why Traffic Exchange is useless to Network Marketers:

1. Network Marketers need prospects, not traffic.

Unlike CPA advertisers, we don’t make money from visitors. You’re better off having 100 visits/day from “home business seekers” than 5000 visits/day from random people that just want to promote their website.

Which brings us to the second point:

2. Traffic Exchange has zero target possibilities

At least to my knowledge, there’s no traffic exchange network specific to network marketing; the most targetting you can do is pick the topics you’d like to have available to surf.

Members are surfing because they want traffic – not because they’re looking for what you offer.

And lastly, highly important:

3.  None of the members pay any attention to what your website says

Even with the required 16/20 secs each member has to wait on each website to receive a credit, due to the imposition, visitors will not read your site’s content: they will count the seconds to their next click.

It fascinates me how people will keep multiple tabs open, clicking their way through more credits, while reading a blog post, tweeting, or any other non-related action.

So stop wasting your time clicking through darn credits… Everybody else is doing the same!

It’s like you own a traditional brick & mortar business, and you spend most of your time getting people off the street, into your business, without ever making any profit out of them.

Spend your time wisely building up your content, write articles, publish webpages, build a network filled with great connections…That’s what drives traffic to your website.

Even better, create a powerful ppc campaign and pick & choose your leads.

Just like any other “magical” solution – money, traffic, leads – take it all with a grain of salt. There’s ALWAYS a catch!

P.S – My opinion regards network marketers. CPA, affiliates, and everybody else that might have success with those networks, disregard my little rampage.

Mike Kelly: Leadership & Mindset Beat Any Recession

Mike Kelly, Owner of the Kelly Hospitality Group
Mike Kelly, Owner of the Kelly Hospitality Group

When I decided to write on the power of a recession-proof mindset, I started looking for successful examples of entrepreneurs that create their own economies, despite what the media calls a “recession”. Mike Kelly, of the Kelly Hospitality Group, is one of the best examples of such entrepreneurs.

In the small NC community formed by the Outer Banks, approximately 35,000 people reside within  along,  thin stretch of land (almost an island).

The region is highly seasonal, reaching over 500,000 visitors/week during certain times in the summer. Due to the summer migration, most businesses in the area are ONLY open from Memorial Day to Labor Day, closing theirs doors as the tourists head back home.

During the winter months, few businesses stay open, and the majority burn through their summer profits just to keep their lights on.

At Kelly’s Restaurant & Tavern, however, tables are full even during the winter.

Kelly’s is the star of the Kelly Hospitality Group, which includes two other restaurants in the area as well, owned by Mike Kelly.

The night before Valentine’s day, Kelly’s dining room was full before 5pm. The last entree came out of the kitchen a few minutes past 11pm, with guests waiting over an hour for a table.

In the lounge, as diners arrived and waited patiently for a table, Mr. Kelly himself was the host, entertaining guests, serving drinks, and ensuring effective table turnovers.

The same scenario can be applied to the Friday before last, and to the one before that. Kelly’s is always full, and the reason is immensely due to its owner.

Mr. Kelly is always the first one in, and the last one out. He knows every vendor, every repeat guest, and this relationship is extend in all his marketing campaigns.

On his 3 restaurants, several data-gathering opportunities are softly presented to guests, and the communication is differentiated between local Outer Banks residents and tourists, to maximize personalization. This winter, when the area was surprisingly covered by two inches of snow, Mike sent out a postcard to his list of residents with a picture of his building covered in snow, that said: we’re always open, it’s warm inside, and the food is always great.

The consequences of Mike Kelly’s efforts are represented on the cordiality and dedication of the staff, who are greatly motivated by the owner’s leadership. Kelly sets the example to be followed by every employee, and even his wife often joins the staff and help on the busiest occasions.

His persistent relationship-building, through personal & direct marketing, impacts his turnover and determines his success.

One thing to be noticed is that Kelly’s marketing has been consistently effective, no matter what the economy is. Recession in, recession out, his presence is always noticed in the local media, his campaigns always include a bonus for local residents, and it reflects on his sales.

Entrepreneurs such as Mike Kelly create their own economy, focusing on his target market and ignoring national economy, news, and bailouts. Their mindset sets the pace of their success, and their leadership guides his entire enterprise forward.

Now, it is up to you: how do you plan on overcoming this ‘recession’ epidemic? Have you not been affected at all? How?

Change Your Pricing – How Internet Marketers Don’t Get It

So, Chris Brogan (chrisbrogan.com) twitted about Seth Godin’s post on Pricing. Funny how this post came to be.

What can an internet marketer apply to pricing? How can you benefit from product pricing, if you’re just promoting somebody else’s product? There’s nothing you can do, right?

Wrong!

Continue reading Change Your Pricing – How Internet Marketers Don’t Get It

Quick and Dirty – Entrepreneur Startup SlideShow

Have you applied the force within the Law of Attraction in your life lately?

This is an example of the sort of “attraction” my vibrations brought me;

It is Saturday night, and before my wife comes back with our wine/movie, I’m going through my feeds (Check my favorites here) when I stumble upon one of Ben Casnocha’s posts, regarding some slide show.

Like any TV fanatic, I just can’t resist visual aids! I click on it, and it leads me to the a blog named Venture Hacks. The very first thing I read is a quote from Evan Williams, the founder of Twitter and Blogger, which I shall reproduce here: “Excellent stuff!”. Mr Williams decided reading this blog was worth his time; I decide whatever this guy is reading should definitely go through me as well.

Apart from being an amazingly successful bunch of entrepreneurs, the guys that run Venture Hacks really do provide great hacks on entrepreneurship, with pearls of wisdom worthy their self-assigned nickname “hamburger helper for entrepreneurs“.

But the post that lead me to their blog was entitled the Quick and Dirty Guide to Starting Up, and it referred to a swift savvy 36-slide presentation about – what do you think? – starting up: things that every entrepreneur faces in the beginning, no matter what industry or “niche” they’re in.

I sincerely recommend it; it’s actually quick, and stuff like

Markets are relatively efficient, so your first product is probably wrong

Just make it all painless and fun.

To entrepreneurs against 9-to-5,

Leonardo Saraceni.

Meet Leonardo M Saraceni, Naked.

Not naked, no. But quite honest.

I decided to write an introductory post about me after some folks questioned my experience and knowledge, due to my age. This will explain a little of my journey, and why my entrepreneurial journey can be of assistance to others.

Who Is Leonardo Saraceni?

I’ve always been thirsty for success, in all areas of my life. Even though I’m young, (22 yrs old), I’ve always pushed myself to be successful in my objectives, setting goals a little bit higher all the time. I’m constantly working on my Brazilian Jiu-Jitsu blue belt, and I’m on my way to a purple belt, in less than 2 years. I’m also a very passionate certifiied mixologist, a huge fan of wines, having worked as WIne Director for a restaurant without ever taking any regular classes.

Lotus Club Team - 2nd Place Overall at the 2005 Jiu-Jitsu State Champ.

Back in Brazil, my home country, I paid for College running my own catering business; a group of highly talented FlairBartenders would set up our mobile bar and take over the party with Fire and Flair presentations. It was a heck of a lot of fun! Crazy hours, funny people, outrageous parties, and 3 years of zombie-like behavior in college. The business did pretty well, I managed to live a very comfortable life-style while studying, but I could not be away from any event; the company owned me. I was 21 and felt 42!

And you’re in Networking Marketing?

After getting my Bacharel in Marketing from the Anhembi-Morumbi University in Sao Paulo, Brazil, I had the opportunity to come to the beautiful Outer Banks of North Carolina, and work for this very expensive resort, helping them with their Banquets and Special Functions. I basically switched languages while keeping my schedule at 70+ hours/week.

Over the course of an year, I was ready for some change. I had enrolled in college here, to improve my skills, and managing both for another 3 years was not acceptable. I turned to my internal entrepreneur and asked him if he was ready to open another catering company; he did not. In a desperate “how to quit my job” search on Google, I found the opportunity I was asking for, my own Home-Business.

And How Is that Going?

Network Marketing has just wrapped up everything I thrive on: the challenge, the constant push for more – information, knowledge – and the ability to be successful professionally and still conduct a blissful social and family life.

This enterprise has already given me more information than I can digest in 100 years, and I’m glad to be part of it. From now on, I’ll be applying myself as much I can into my business and my personal development.

Thank you for your LEADERSHIP!

Inside Google – Interview with Google Developer

I’m going to suggest everybody listens to this interview carefully, because it is VERY intense.

My friend Fernando Ceballos recommended it in the Better Networker forum, and as I listened to it, my mind almost exploded.

It reveals the future of Google’s Open Social, Open ID and Data Portability projects, as well as explains the ideas for XFN mark ups and FOAF. It is major for folks like us, who depend on SEO to advertise, and to generate traffic. After all, SEO brings us business!

http://technologygoddess.com/news/relevant/interview-with-google-developer-kevin-marks.html

By the way, Erica the Technology Goddess has amazing content, you should definitely add her RSS feed to your reader.

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About Squidoo – Easy Marketing, simple SEO, great tool!

I’ve just finished my second lens at Squidoo. It’s a lens all about me and what I
‘ve been up to since I became a fan of Entrepreneurship. And I think I’m getting better!

Check it out:

www.squidoo.com/leosaraceni

And check my first lens, too. I wrote about Life Path Unlimited, its products, and the way it has changed my life.

www.squidoo.com/your_living

For those who are not familiar with Squidoo, let me explain:

Squidoo is a Web 2.0 platform where you can create a LENS (a page). On your lens, you can have anything you want, from amazon suggestions to a live poll, to guestbook entries.  Anything counts.

As most of Web 2.0, the services are free. You sign up, pick a topic, and write about it. Easy and simple.

Great for marketing promotions, for product overviews, for SEO, affiliate marketing, anything. Ferny Ceballos and Raymond Fong, of Attraction Market Formula have great squidoos.

Check it out! And make sure you rate my lenses!

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Marketing Through Social Networks and WEB 2.0 – Power of Profile

Do you have your profile set up online? Are you Social Networking-savvy? Does your MySpace show pictures of your last trip to the beach? Do you have co-workers on your Facebook community? Are you Twitting daily, hourly, or constantly? What is your last blog post’s topic? Have you earned enough points on the Better Networker?

HAVE YOU BEEN GOOGLED?

If these questions remind you of your French classes in High School and just like that, you have no idea what I’m talking about, you’re missing on a HUGE chunk of market. Have you realized each of these Social networking services offers a FREE Platform for YOUR business promotion? Okay, you do use the internet, I got it: you check your emails, you check your company’s website. But are you making yourself and your business publicly available online? Can people find you in Google?

On each of these Social Networking services, you’re offered a blank page to work on. That page will be your PROFILE, with your general interests, biography, pictures, videos, links, favorite music, books, TV shows, and a lot more. Your profile is a screen shot of your life; better yet, is a screen shot of ANY aspect of your life. Search engines will devour your profile, and advertise it for free.

For a successful network marketer, it is mandatory to establish a solid YOU INC. Understand this as YourReputation Incorporated. What better way to establish your reputation as a marketer than a free online billboard?

LAUNCH YOUR ONLINE LIFE

A good profile, just like any good marketer, should balance personal and professional with subtlety; don’t go plastering your affiliate website link all over the page, don’t make your screen name your company’s name, don’t post straight up “would you like to lose weight and be a millionaire” type of advertisement.That will repel potential customers, as well as alienate you from all the other “leisure users”, and destroy your traffic. You want people to check out your profile, so make sure you have something interesting there, and ALWAYS ADD VALUE to anything your customers will have contact with.

Be sure to include a full Bio, with funny and emotional moments, pictures of you with the family, at a convention, practicing sports, etc. In your personal description, be sure to add details about your life OTHER than your profession. Of course, when you’re describing your new Network Marketer lifestyle, and all the good things that have happened to you since you started making $250,000/month, add a discrete link to your website. Make users feel compelled to click on it; I always like when the link is disguised as a continuation to your story.

WHAT TO EXPECT

Always encourage people to visit your profiles, and check other people’s too. Make friends, leave Guestbook entries, increase your network. Profiles such as MySpace, WordPress, or Facebook are much less “aggressive” than your straight out “squeeze page”. “Squeeze pages” are always full of great copywriting, which should drive visitors to make a decision, buy something, or sign-up to something, it is a more “do or die” approach. Profiles, on the other hand, unconsciously create curiosity, with a mild copy, success stories and pics, and should lead your visitor to have a decision made before going into your great “squeeze page”.

WHAT HAPPENS NOW?

Gone are the days where the only public record available was on the phonebook. The advantages and disadvantages of an online life are discussed everywhere, and will only harden with the increasing numbers of internet users. There is a delicate art in sharing online information without jeopardizing our physical life. I honestly can’t tell how many people have my home-office number, or how many people know the details of my life I made available through my social profiles.

Back in Brazil, I’d be a lot more careful, because there is a higher chance people would use that information in really wrong ways. But I’m in North Carolina now, living on a small beach area, and I benefit tremendously from the free advertisement my social network profiles offer. I made piece with my mind due to success.

So set up your profiles, and make sure to add me. Don’t worry about my Brazil comment, I get a little creapy sometimes. Promise everybody I’ll stop by and give you hints, you could give me hints on mine. Don’t you love networking?

Leo’s MySpace

Leo’s Facebook

Leo’s Twitter

Leo’s Blog

Leo’s Better Networker

Leonardo Saraceni

252-202-6190

leosaraceni[at]yourincomepotential.com

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Online Marketing Expanded – How to become the Advertisement

My marketing will expand exponentially. I’m going to extend my online marketing campaign to the offline world, utilizing old-school techniques to brand my business.

This came from a post at the Better Networker Community, on a cheap advertisement topic they had on the forum. I cannot begin to describe the incredible help the Better Networker has been; it goes way beyond Magnetic Sponsoring, and it contains so much value, sometimes I feel like I should be paying for it.

But for my offline social marketing campaign, I’ll basically stamp my home business website, www.YourIncomePotential.com, EVERYWHERE!

Subtle, of course. I will not become a mobile billboard, specially because my wife would refuse to drive with me. She would never forgive me for turning our daily visits to the grocery store into a carnival parade.

And the whole thing should not be SHOTGUN marketing, either. Basically, the offline social marketing should have some capture, something with decent attraction, and then my website; something like “I quit my job and now make more money than ever” or “I’m a successful entrepreneur“, or even “Are You Successful?“. I think I’ll go with the last one. Of course, the line would precede www.YourIncomePotential.com

I’m currently researching where can I get myself a customized license plate holder for my cars. I decided I won’t advertise my dealership anymore, I should have my own website www.YourIncomePotential.com
stamped on front and back of my cars.

And I cannot believe I haven’t thought of making Business Cards yet! I will most definitely advertise through my everyday talking! It’s the ultimate saliva recycling! Why waste it without purpose? All those horrible conversations at the check-out on Staples or Harris Teeter will turn into Income Producing Activities!

My every action will become an Income Producing Activity. ‘Till the day I drop!

How Do I Advertise? I Let the Internet Do It! (For Life Path Unlimited and All others!)

I’m taking DRASTIC measures regarding my  Life Path Unlimited Online Marketing Campaign. Would you like to know how do I advertise?

I’ve just PAUSED ALL MY Google ADWORDS campaigns. I know many people spend a fortune advertising Life Path Unlimited on Google, but I’m going to make my Web 2.0 Social Media Online Marketing (or however you wanna call it) work its way throughout the internet. I’m drastically reducing my budget, and I’m happy with it.

According to Mike Dillard, on Magnetic Sponsoring and on Building on A Budget, Ferny Ceballos and Raymond Fong, of the Attraction Marketing Formula, the Better Networker forum, and plenty of intelligent people out there, Social Networks are an expanding free platform for lead generation and personal branding. I’m running an experiment, and I’d like to invite YOU to be a MAJOR part on it.

Check out my profiles on MySpace, Facebook, Twitter, Better Networker, FriendFeed, and Google Reader. It is astonishing the amount of information I was able to store online, and everyday that I add something new, it’s like storing a piece of my personality, ONLINE!

Anyway, I’m in the process of adding all my friends and making new friends, so join me! As I check your profile, I’ll make sure to check your websites, visit all your other social networks and expand your contact list!

In the midst of all this Web 2.0/3.0 innovation, I made my first LENS on Squidoo. On this platform, you can build your website from scratch, adding modules (features, widgets), to personalize it and customize to your preference and style. And, of course, it’s all FREE. Basically, free lead generation at its best!

My Search Engine Optimization consists, now, of letting these tools work for me. It’s SEO 20/20 for free!

Let me know how you do it! Maybe we can exchange ideas and connect!