Network Marketing Fundamental Strategies – Avoid ‘Newbie’ Startup

Hello there, loyal readers!

I wanted to start off today’s post by saying THANK YOU, very much. Each one of my readers motivates me to learn more just so I can share more valuable stuff here on the LPNM.

What today’s post is also about is your initial setup running a network marketing business. As you know, I’ve made tons of mistakes – have I ever stopped? and it’s my mission to prevent you from doing the same.

Or at least not as bad as I did 😉

I put together this video to clarify basic, yet fundamental, aspects of a network marketing business strategy that took me a while to figure out and that I still see going on with plenty of marketers out there.

The video will explain 5 concepts regarding the regular operation of your business that will take any newbie off-guard.

For example, the video explains why you should NOT say “Hi, This is Joe with Amway” when you’re on the phone with a prospect, and how to avoid trying to “convert” prospects into your business.

I know this may seem basic to some of you, and I appreciate the fact that I do have readers well-positioned in this industry, but I defend a strong position in the video, one that most marketers would take different stand on.

Which stand are you going to take? 😉

How To Build A List For Email Marketing Quick: ViralUrl Results

Increase Your Asset - Grow an Active List
Increase Your Asset - Grow an Active List

The most important asset a internet marketer has is a responsive list of customers. Whether on email, twitter, or facebook, building a list of active subscribers is a strategy that any marketer should focus on since the beginning.

The average list-building experience starts slowly, as traffic starts pouring into landing pages and prospects subscribe to your list.

However, this strategy can be frustrating in the beginning, while traffic is still shy.

That’s when a respected list-building platform comes in handy. List-builders are communities of professionals that subscribe (or buy access) to receive and send messages within the community. Basically, List-Builders are a pool of like-minded professionals looking to improve their businesses, get more traffic, and make more money.

My Favorite List-Builder

I’ve written before about my results with list-builders before, so today I want to share specifically my results with ViralUrl.

For $197/year, ViralUrl allows email blasts every 3 days to 3000 random members in their list.

I’ve been utilizing their services since february, and I’m very satisfied with the results.

Previously, I’d been promoting Magnetic Sponsoring, because of the high conversion rates, and for each blast, I’d generate 10+ leads and about a sale/week from MS alone. That’s $80/month, which would cover my initial investment in 2.5 months, leaving me 9.5 months to profit from the ViralUrl services.

Now, I’ve switched the focus to my own training, the Expand Your Income manual – and even though my landing page does not convert as well as Mike Dillard’s (what’s new?) the prospects I receive are much more targeted because they want to know ME, not magnetic sponsoring or Mike Dillard.

So here are the updated results: depending on my email copy (I keep experimenting, which makes for a lower average), I may get anywhere from 100-150 visits, and 6-10 leads. I understand this is not outrageously effective, but it brings me great prospects, and I’m building my own list, expanding the reach of personal branding even further.

If you’re just starting up, and you’re not yet getting the traffic you want, I highly recommend ViralUrl. And if you have a bit more to invest, you can get multiple accounts, and send blasts everyday!

Either way, be sure to offer something valuable in exchange for your opt-ins. Folks in list-building services are already in the industry and are probably not looking for another home business – they’re looking for training, consulting, tips.. So provide them with something highly beneficial and your results will speak for themselves.

To growing your list the smart way,

Leo Saraceni

P.S – ViralUrl also offers an effective url cloaking service (for free, even if you dont join their paid membership) that is great to mask affiliate links and protect your commissions. Check it out:

http://viralurl.com/about

Value, Education & Humor In Your Marketing: Heineken & Network Marketing

Im sure you all know by now we’re supposed to offer more than a product/service – as network marketers, we offer guidance, possibility, training, insight, and information.

We all are bombarded with different “sources” of this education, whether online or from friends, family, teachers, and colleagues, but each has its own “influence level”, according to the amount of respect we give to each source.

How about an educator that makes you laugh?

Even though laugh is not enough to make you respect anybody, humor is the most effective way to break down initial barriers and capture one’s attention; follow me on this thought:

Remember that one cool teacher, whose lecture went by faster than others, in whose test you did much better without extra effort, or whose topic you were always motivated to study?

How much would you value his advice? How much of his discipline do you remember? I bet it’s more than all the other “normal” teachers put together.

When it comes to network marketing, the same concept applies, meaning that regular knowledge sources (gurus) are boring, average, and common. The exceptional ones are the Kerns, the Dillards, the Reeses, who add not only personality to whatever they’re doing, but know how to have fun doing it.

And that is my secret for today:

if you make your prospects laugh, you’ve broken the barriers and conquered that individual’s full attention.

Tone your messages, write ads that stir away from “formulas” and add something unusual. Do use colloquialism and spoken grammar on your articles, and dont be afraid to make fun of yourself.

I saw the following note on Ben Settle’s blog, it’s a snippet from Jim Yaghi, Adword’s specialist:

Hey Ben,

thanks a lot for that! awesome. I actually use cartoons when trying to come up with graphical descriptions for that very reason. They also allow you to tap into a prospect’s inner child as they remember images like “seeing stars” when hit on the head, or the bump that grows on someone’s head when hit by a hammer, or the way people drift on the scent of sizzling sausages :)

jim

Be honest: who here has ever thought of getting inspiration from Comic Books? Does anybody here even read comics anymore?

That is the kind of “spin” that separates common from unique, just-another-one from yes-this-guy/girl-rocks! And that is something anybody can do, with a TINY BIT of creativity.

Of course, in the world of mass media & mass budgets, fun has been with us for quite a while (the gosh-darnet Superbowl ads), but I picked this Heineken ad to show how Educating & Promoting are aligned with Humor. It’s almost like a Public Service Announcement, but fun.

Leave me your opinion – what have you done that made your prospects laugh lately?

Who Wants To Be A Tool? Learn How To Become A Solution!

Stop being a tool - Become a solution
Stop being a tool - Become a solution

I received yet another bogus email this morning, and the only reason I opened it was to get inspiration to advise against this evil practice. What I’m talking about is the silly “my company is awesome” email that most network marketers seem to have on their autoresponders.

It usually starts like this:

“hey [name], thanks for stopping by my website, and congratulations on blah blah blah […] our company has been in the market for [insert years here], has been featured on [pick from: Oprah, CNN, Mad Money], and our market grows by $1 Billion/MINUTE!”

So here’s the fundamental mistake on these bogus emails:

They are TOOLS – basically, their company uses them to promote the company’s solution. Let’s address this:

Most marketers fail to notice that they are NOT Representatives. They are not salespeople, per se. As a marketer, your objective is to PROMOTE A SOLUTION.

You, my friend, is a RESOURCE through which your prospects find the solution to their problems.

You guide, mentor, advise, and coach your prospects towards a tool that will make them money, improve their marketing, clear their acne, and so forth… Pay attention to how this works:

A person is looking to get out of a dreadful job, or generate a second income stream – direct them to a business opportunity where they could be their own boss, or just supplement their main source of income. If they already have a business and are looking for some marketing assitance – share with them a marketing training that helped your business.

You see? There’s no selling – only good-old advice, tips, hints, even opinions. Things get ugly when your prospect thinks you’re a pitching machine.

Okay, so what do you need to become a resource?

Share your knowledge, offering valuable information that will assist others make better decisions. You will benefit by just by grabbing their undivided attention.

To help you come up with ways to do this, answer the following questions:

  • How can I make a difference?
  • How can I assist others?
  • What can I offer?
  • What took me way too long to master, that I wish somebody had told me before?

Of course, in your path to become a valuable resource, there is one major investment to be made: YOUR EDUCATION.

The more you know, the more you learn, the more valuable you are in the mind of your prospects.

Think about it, and let me know what is your plan to change the world. I’d love to hear about it!

Seriously, leave a comment.

Give It Away For Free & Build Your Network

I’m very proud to announce that a LinkedIn chat between me and Kathy Forman Frey (of the Hot Mommas Project) turned into a blog post entitled The #1 Piece Of Business Knowledge Entrepreneurs Wished They Knew

Kathy posted to her class my statement that I wished I’d known earlier that giving freely, without want, is the best way to grow your business.

I learned that from Mike Dillard, reading the Magnetic Sponsoring course: “Give it without want and you will get without asking.”

The sole purpose of this blog is to share my findings, my discoveries, and my knowledge, in order to assist other entrepreneurs in their journey. Thanks to service provided by this blog, I am able to connect with successful professionals and build a powerful network.

Which brings us to the second point that Kathy elucidated on her post regarding my statement:

Creating a powerful network is something I could’ve done earlier. I was able to find amazing professionals by forcing myself to interact. Because I’m not a native (i’m Brazilian), and I carry an accent, I had become used to doing things on my own. But once I realized how powerful it is when you’re open to offer your time for free to assist people, I noticed I was able to form relationships mutually beneficial, because I too could benefit from them”

I couldn’t stress enough how fundamental a network of like-minded professionals is for a entrepreneur; masterminding, sharing, learning, and growing are all practices that accelerate your learning curve and provide direction for actions.

Today, I’d like everybody to read Kathy’s post, and try to respond to the questions she presented.

All comments are appreciated!

Why Network Marketers Should NOT Use Traffic Exchange

Traffic Exchange

Traffic exchange networks claim to bring traffic into your website. Pretty obvious, right?

What is even better, most of them are free to join. Yeah, much better! 🙂

Here’s how Traffic Exchange work:

Every member of the network has the chance to add a certain number of websites; to get your websites to display, members have to earn – or acquire – credits.

You earn credits by clicking through their list of websites, like flippling the pages of a catalog with random pages on it.

Basically, members visit other people’s websites in exchange for promoting their own.

Here’s why Traffic Exchange is useless to Network Marketers:

1. Network Marketers need prospects, not traffic.

Unlike CPA advertisers, we don’t make money from visitors. You’re better off having 100 visits/day from “home business seekers” than 5000 visits/day from random people that just want to promote their website.

Which brings us to the second point:

2. Traffic Exchange has zero target possibilities

At least to my knowledge, there’s no traffic exchange network specific to network marketing; the most targetting you can do is pick the topics you’d like to have available to surf.

Members are surfing because they want traffic – not because they’re looking for what you offer.

And lastly, highly important:

3.  None of the members pay any attention to what your website says

Even with the required 16/20 secs each member has to wait on each website to receive a credit, due to the imposition, visitors will not read your site’s content: they will count the seconds to their next click.

It fascinates me how people will keep multiple tabs open, clicking their way through more credits, while reading a blog post, tweeting, or any other non-related action.

So stop wasting your time clicking through darn credits… Everybody else is doing the same!

It’s like you own a traditional brick & mortar business, and you spend most of your time getting people off the street, into your business, without ever making any profit out of them.

Spend your time wisely building up your content, write articles, publish webpages, build a network filled with great connections…That’s what drives traffic to your website.

Even better, create a powerful ppc campaign and pick & choose your leads.

Just like any other “magical” solution – money, traffic, leads – take it all with a grain of salt. There’s ALWAYS a catch!

P.S – My opinion regards network marketers. CPA, affiliates, and everybody else that might have success with those networks, disregard my little rampage.

What is a Funded Proposal And How to Apply It to Network Marketing

You wouldn’t ask a stranger on the mall: will you marry me?

Gain Credibility In the Eyes of Your Leads
Gain Credibility In the Eyes of Your Leads

First, you’d develop the foundation for a successful relationship, by gaining trust and getting to know each other. In MLM, the difference is that a successful proposal involves much less money than a diamond ring would. Continue reading What is a Funded Proposal And How to Apply It to Network Marketing

Marketing Through Social Networks and WEB 2.0 – Power of Profile

Do you have your profile set up online? Are you Social Networking-savvy? Does your MySpace show pictures of your last trip to the beach? Do you have co-workers on your Facebook community? Are you Twitting daily, hourly, or constantly? What is your last blog post’s topic? Have you earned enough points on the Better Networker?

HAVE YOU BEEN GOOGLED?

If these questions remind you of your French classes in High School and just like that, you have no idea what I’m talking about, you’re missing on a HUGE chunk of market. Have you realized each of these Social networking services offers a FREE Platform for YOUR business promotion? Okay, you do use the internet, I got it: you check your emails, you check your company’s website. But are you making yourself and your business publicly available online? Can people find you in Google?

On each of these Social Networking services, you’re offered a blank page to work on. That page will be your PROFILE, with your general interests, biography, pictures, videos, links, favorite music, books, TV shows, and a lot more. Your profile is a screen shot of your life; better yet, is a screen shot of ANY aspect of your life. Search engines will devour your profile, and advertise it for free.

For a successful network marketer, it is mandatory to establish a solid YOU INC. Understand this as YourReputation Incorporated. What better way to establish your reputation as a marketer than a free online billboard?

LAUNCH YOUR ONLINE LIFE

A good profile, just like any good marketer, should balance personal and professional with subtlety; don’t go plastering your affiliate website link all over the page, don’t make your screen name your company’s name, don’t post straight up “would you like to lose weight and be a millionaire” type of advertisement.That will repel potential customers, as well as alienate you from all the other “leisure users”, and destroy your traffic. You want people to check out your profile, so make sure you have something interesting there, and ALWAYS ADD VALUE to anything your customers will have contact with.

Be sure to include a full Bio, with funny and emotional moments, pictures of you with the family, at a convention, practicing sports, etc. In your personal description, be sure to add details about your life OTHER than your profession. Of course, when you’re describing your new Network Marketer lifestyle, and all the good things that have happened to you since you started making $250,000/month, add a discrete link to your website. Make users feel compelled to click on it; I always like when the link is disguised as a continuation to your story.

WHAT TO EXPECT

Always encourage people to visit your profiles, and check other people’s too. Make friends, leave Guestbook entries, increase your network. Profiles such as MySpace, WordPress, or Facebook are much less “aggressive” than your straight out “squeeze page”. “Squeeze pages” are always full of great copywriting, which should drive visitors to make a decision, buy something, or sign-up to something, it is a more “do or die” approach. Profiles, on the other hand, unconsciously create curiosity, with a mild copy, success stories and pics, and should lead your visitor to have a decision made before going into your great “squeeze page”.

WHAT HAPPENS NOW?

Gone are the days where the only public record available was on the phonebook. The advantages and disadvantages of an online life are discussed everywhere, and will only harden with the increasing numbers of internet users. There is a delicate art in sharing online information without jeopardizing our physical life. I honestly can’t tell how many people have my home-office number, or how many people know the details of my life I made available through my social profiles.

Back in Brazil, I’d be a lot more careful, because there is a higher chance people would use that information in really wrong ways. But I’m in North Carolina now, living on a small beach area, and I benefit tremendously from the free advertisement my social network profiles offer. I made piece with my mind due to success.

So set up your profiles, and make sure to add me. Don’t worry about my Brazil comment, I get a little creapy sometimes. Promise everybody I’ll stop by and give you hints, you could give me hints on mine. Don’t you love networking?

Leo’s MySpace

Leo’s Facebook

Leo’s Twitter

Leo’s Blog

Leo’s Better Networker

Leonardo Saraceni

252-202-6190

leosaraceni[at]yourincomepotential.com

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