To be honest, I hadn’t experienced anything this exciting since my son was born, and his birth still was more of a mental rush than straight up adrenaline.
It’s not like sitting on the computer trying to get people to buy my stuff isn’t fun. Trust me, it’s a LOT of fun.
But routine kills people. Daily repetition is what drives Post Office employees nuts.
Routine is so bad that makes you come online every evening trying to find a way out of it.
Non-Linear Pattern (NLP)
I first heard about NLP from Frank Kern, and I’ve been reading about it ever since. NLP, in regards to customer behavior, means shocking a customer out of his/hers expected pattern of action in order to increase conversions.
A good example of this in internet marketing is the recent utilization of video sales letters, which are customary on TV (infomercials), but relatively new in our favorite media.
But what has NLP to do with me jumping off of a bridge?
Well, screwing the “routine” is a major shock to anybody’s expected behavior, and it gives you opportunities:
The sudden pattern break “resets” your brain, which has to scramble to catch up with the new situation. This is a major opportunity to see things from a new perspective, or to come up with new ideas.
When there’s adrenaline involved, the hormonal discharge makes you feel like Superman; increased confidence leads to bold moves, which often result in … greater rewards.
It’s just as good as a break – but with a complete shift in mindset.
How do you plan on Breaking the Pattern?
Whether jumping off of a bridge or offering your customers a revolutionary experience, what are your plans to break the routine?
Post your comments, and be sure to specify if indeed it RESETTED your brain…!