The 5 Unquestionable Pillars To Success

Pillars to SuccessAre there common characteristics, or practices, amongst highly successful individuals?

Are there shared features in all major personal development books, such as Think And Grow Rich, Secrets of the Millionaire Mind, etc…?

Yes, of course there are! They are the 5 Pillars To Success and I’ll be discussing each one separately in the next few posts.

These traits are shared by all successful individuals and they are – consciously or not –  key to their success.

Consciously or not, following these 5 practices attracts success and prosperity. These 5 pillars are the foundation upon which the Law Of Attraction manifests itself.

Here they are: Continue reading The 5 Unquestionable Pillars To Success

Mike Kelly: Leadership & Mindset Beat Any Recession

Mike Kelly, Owner of the Kelly Hospitality Group
Mike Kelly, Owner of the Kelly Hospitality Group

When I decided to write on the power of a recession-proof mindset, I started looking for successful examples of entrepreneurs that create their own economies, despite what the media calls a “recession”. Mike Kelly, of the Kelly Hospitality Group, is one of the best examples of such entrepreneurs.

In the small NC community formed by the Outer Banks, approximately 35,000 people reside within  along,  thin stretch of land (almost an island).

The region is highly seasonal, reaching over 500,000 visitors/week during certain times in the summer. Due to the summer migration, most businesses in the area are ONLY open from Memorial Day to Labor Day, closing theirs doors as the tourists head back home.

During the winter months, few businesses stay open, and the majority burn through their summer profits just to keep their lights on.

At Kelly’s Restaurant & Tavern, however, tables are full even during the winter.

Kelly’s is the star of the Kelly Hospitality Group, which includes two other restaurants in the area as well, owned by Mike Kelly.

The night before Valentine’s day, Kelly’s dining room was full before 5pm. The last entree came out of the kitchen a few minutes past 11pm, with guests waiting over an hour for a table.

In the lounge, as diners arrived and waited patiently for a table, Mr. Kelly himself was the host, entertaining guests, serving drinks, and ensuring effective table turnovers.

The same scenario can be applied to the Friday before last, and to the one before that. Kelly’s is always full, and the reason is immensely due to its owner.

Mr. Kelly is always the first one in, and the last one out. He knows every vendor, every repeat guest, and this relationship is extend in all his marketing campaigns.

On his 3 restaurants, several data-gathering opportunities are softly presented to guests, and the communication is differentiated between local Outer Banks residents and tourists, to maximize personalization. This winter, when the area was surprisingly covered by two inches of snow, Mike sent out a postcard to his list of residents with a picture of his building covered in snow, that said: we’re always open, it’s warm inside, and the food is always great.

The consequences of Mike Kelly’s efforts are represented on the cordiality and dedication of the staff, who are greatly motivated by the owner’s leadership. Kelly sets the example to be followed by every employee, and even his wife often joins the staff and help on the busiest occasions.

His persistent relationship-building, through personal & direct marketing, impacts his turnover and determines his success.

One thing to be noticed is that Kelly’s marketing has been consistently effective, no matter what the economy is. Recession in, recession out, his presence is always noticed in the local media, his campaigns always include a bonus for local residents, and it reflects on his sales.

Entrepreneurs such as Mike Kelly create their own economy, focusing on his target market and ignoring national economy, news, and bailouts. Their mindset sets the pace of their success, and their leadership guides his entire enterprise forward.

Now, it is up to you: how do you plan on overcoming this ‘recession’ epidemic? Have you not been affected at all? How?

Why Some People Will Live In A Recession Forever

Today, I had to stand in line to speak to a Charter technician. It felt really 20th century being forced to drive there and actually see a technician, but I’ll save that thought for another post.

While I was in line, a lady came in to do something with her receiver; she had all kinds of cables and this huge receiver under her arm, and she was not happy.

As soon as she walked in the office, she sighed at the 4-people line, and mumbled a “Oh, crap!”. The office had a customer service phone booth, and she decided to place her receiver next to phone; now, the receiver was at least 1 1/2 the width of the booth, so balancing it was quite a feat.

30 seconds after she finished securing the receiver on the booth, the lady probably dislocated the air around it and the receiver started to fall. When she reached for it, she banged her elbow on the edge of the booth. Even though she managed to save the receiver, her elbow was bleeding  badly.

As she cursed, we all learned that the exact spot she hit had been recently stitched after another cut. The coincidence (really?) marked the beginning of a series of “that’s exactly what I needed!”, “what else now?”, “that only happens to me!”, amongst others, not so polite.

Of course, the whole office was involved on her suffering, bringing her napkins, and trying to calm her down.

As I got called in, and sat down with the technician, I couldn’t help but overhear the unfortunate lady at the counter. It turns out, she was returning the receiver, and cancelling her cable services.

At the counter, she found the perfect opportunity to include the so-called recession to her list of problems: “I don’t understand why the government doesnt approve the stimulus check already”, she says. “This economy is impossible right now, my boss just cut my hours”.

I could not stop thinking about how would her complaints ever be of any benefit. I, of course, know nothing about her, and maybe she was just having a bad day.

However, wouldn’t she recognize a pattern between her situation (at that moment, at least), and her mindset?

Would You?

The reason behind this quick story is to illuminate how mindset can rule over economy, no matter whether it’s recessive.

The extension of your thoughts reaches way beyond your pockets; how can one expect to be in a better situation when your entire focus is on your current, crappy situation?

So I invite you to participate in this discussion. Post a comment, and let me know If I’m wrong, or should we all be whining to OBAMA?

A LifePath Unlimited Bonus – Free Training

As I connect with other LifePath members, I realize we all share similar obstacles, in different levels.

Our goals are also similar, and so are the tools we have been given by LPU.

After 6 months of intensive learning, I believe I have quite a bit to share with fellow marketers.

I’ve set up a blog at LifePathUnlimitedBonus.com with great free training for LPU prospects and members.

Since I really enjoyed decating myself to the more technical part, most of the content revolves around PPC, SEO, html coding specific to network marketing.

But my experience with LifePath has been one of the most rewarding, and I’ve decided to share my learning from the Discovery series (LPU’s personal development course). I wrote an article for each of the Paths illustrated on the cds, with pieces of the course and my own experience.

So go check it out now. I’m still improving (the site, the content, myself..), so feedback is appreciated.

——–> LifePathUnlimitedBonus.com <———-

Old-School MLM? Darwin WILL hunt you!

Another post ignited by an amazing discussion at the better networker:

This is one of the most insightful takes on “old-school mlm” meaning buying leads/cold-calling/plasttering business cards/using valpak coupons – vs “new-school marketing”meaning leveraging an expert positioning to create attraction towards your area of expertise/cultivating your relationships/offering the most value.

This is a touchy topic, as I just had an interesting conversation with my own very successful upline, who is as I write this putting together a social media plan to improve his personal brand equity and to open an exclusive contact media for his large team.

As we were discussing his plan, I had the opportunity to point out the importance of developing relationships, instead of business transactions; creating multiple communication channels, and leveraging his knowledge and tenacity towards an easier-to-manage daily operation. Continue reading Old-School MLM? Darwin WILL hunt you!

Simplify – My Delayed New Year’s Post

Shamelessly taken from Valeria Maltoni, of the Conversation Agent

“Make everything simpler.

You may feel overwhelmed by all the promises of this brand new year. How to keep them all? The answer is right in front of you: simplify. Complexity slows you down.

Do more of less. Focus on what you know is important. Resist the temptation to fill your schedule to the brim. Instead, sip the sweet moments of chance and rest. Continue reading Simplify – My Delayed New Year’s Post

It’s My Birthday, Deal With Me!

Yeap, it’s my birthday. I’m turning 23 in about one hour.

I’d like to take the time to list some of my most recent accomplishments, which have changed my life from a 20 years old teenager, getting drunk and trying to get lucky, to a proud father, passionate husband, and uprising marketer.

I came to this country in April of 2006 to work as a waiter for the Sanderling Resort, in the Outer Banks of NC. I start 2009 as a business owner, with a 2nd degree on its way, and an increasing revenue stream.

So, from the time I turned 22, to today, these are the things that marked me the most:

  • 5 days before I turned 22, I got married to Anastasiya Bezugla, my beautiful Ukrainian bride.
  • On May 20th, my son Leonardo Bezugla Saraceni was born!

And the thought of a family of my own triggered the $ sign on my head. I want to give them the best; I want to take them to Brazil, to Ukraine, and my son to go to the best schools, have the nicest toys…

And I’d not accomplish that by bartending or bookkeeping. Not a chance!

  • I started my own importing business: I had everything set up, contacts, vendors, business plan: the US customs pratically shut me down I did not have enough knowledge or capital to face the US Customs.

But I realized I had become psychologically unemployable, and began my search for my own business.

Without much research (I knew nothing about the industry),

My learning curve has grown exponentially. I’ve come to “know” amazing marketers,  and their inspirational stories. And even though my sleep time has reduced drastically, I feel more alive than ever by the amount of knowledge I am just going to DEVOUR to succeed in this business.

Finally, something I can control: my success (or lack of) is my responsibility. Nobody else’s. No bosses, no schedules, no limitations. Only me and what I can learn and do.

By the time I turn 24, I’ll be enjoying my family more than ever.

Here are the reasons why:

  • I’ll have my second degree (the first on a non-native language)
  • I’ll dominate my niche and position myself as a leader, which will guarantee me a place amongst the top earners.
  • My Social Media (facebook / twitter) participation will bring a steady stream of business partners and generate enough passive income to allow me to focus on what interests me only:

Family, Learning, Cooking, Jiu-Jitsu, and Wines.

Keep close attention, this year-to-come, I’ll become a major part of your business plan.

Don’t believe me? Leave your opinion below, I’ll make sure to reply.

Personal Development and Web 2.0 – Convergence is Key!

Personal development includes any learning, change, action, or anything that actually makes you feel better, or more comfortable with yourself.

As a recent discovery, my studies of personal development have changed the way I look at every little aspect of my life: work, family, business, social networks…

And it was enjoying the effects of the Law of Attraction that I found Manifest Mastermind on Twitter. As of yet, they don’t have an official website; their tweets, though, summarize most of the concepts studied in Personal Development. Manifestmmind is a refreshment amongst tweets, with great quick lines that just freeze your stress and allows you to breath for a couple seconds – a powerful accomplishment!

If you’ve enjoyed the movie The Secret, this takes everything to a second step. It amplifies thoughts, ideas, and atitudes through the Law of Attraction.

Go follow him on Twitter. And join their group on Facebook. You won’t regret!

P.S – As you send strong positive vibration to the universe, because you just loved this new group the Law of Attraction directed you to (through this blog), COMMENT. Let me know, I’m grateful for each comment.

Heart Attack Monday – Passion and Purpose on MLM

“The real voyage to discovery consists not in seeking out new land, but in seeing with new eyes” Marcel Proust.

It all comes down to Passion and Purpose.

Find your market. Understand your market. Profile, personalize, customize, and embrace your market. Address all of its particular pains, find that pleasure spot, offer them a solution, and you’re rich. Simple, right?

The fact is, you don’t know who your market is, or how to offer them a solution, until you determine two things: your Passion and your Purpose.

Passion unlocks the door to your destiny, and widens your opportunities. When you’re aligned with a passion, you wake up in the morning feeling exhilarated, ready to take on Google, Facebook, and even your neighbors with one hand tied behind your back.

That sounds too good. Now how do I start?

When thinking about Passion, you should ask yourself “What do I like the most?” “What do I care about?” Write all your answers down. Keep them close.

Once you have the answers written, answer another set of questions, starting with “What are my gifts?” Nature has made you the perfect example for some unique characteristic only you will ever have. Through the six degrees of separation, your body has very small percentages of Shakespeare’s, Lincoln’s, Ford’s, and Iacocca’s atoms. Your gifts, however, come from a combination that is truly, universally, uniquely yours. Find them, and write them down on another piece of paper.

Now compare both lists. You’ll see most of what you’re passionate about intersects with something you’re talented at.

Your results should necessarily relate to your daily activities. Of course, for most people, employees, business owners, and marketers alike, the list represents a dream life; one to be obtained in retirement, if ever.

This simple exercise helps determine your Purpose. Your Purpose is the universal component binding all your actions towards a greater destiny.

When the answer is not yet clear, you can apply the same exercise to determine your Purpose. Just simply follow “What are my gifts?” with “How do I apply them?”

The Rubber Band Effect – Transition Period

The main difficulty to be faced in your path to Purpose is your own comfort zone. In a natural act of self-defense, individuals retract, adapt, absorb, and allow their minds to believe their environment is “safe”, their paycheck offers them enough to get by, or that dreams don’t pay the bills.

If you were to draw a circle of your comfort zone, with you in the middle, where would your Passion be? Which one of the items you listed is included inside your circle?

When reaching for your true calling, you have to be prepared to get out of your comfort zone. Accepting the fact that your current environment is not going to deliver any dreams is the beginning of your path.

In transitioning to a Purposeful life, getting past the barrier of your comfort zone, imagine a rubber band: when you stretch a rubber band, one end wants desperately to break free so it can come back to its relaxed stage. However, once you held that rubber band stretched to its maximum for a couple of minutes, it will never get back to its original form.

Heart Attack Monday

It is a medical statistic that heart attacks happen 4 times more often on Mondays, from 7am to 8pm, than anytime during the week. It is exactly like the bumper sticker says: “I ran out of sick days, so I called in DEAD”.

There are many examples of highly successful individuals who answered their Purpose’s calling, and by doing so, contributed immensely to their fields: Bill Gates quit Harvard to go play with computers on his mother’s basement. In our own field, inside our own community, it starts with Mike Dillard – what if he had decided to stay at PF Chang’s and waited for a promotion? Ferny Ceballos and Raymond Fong were both well paid engineers; they could have settled and waited for a promotion as well.

What are you afraid of?

Fear is the only thing that can stop you from living your dreams.

Be courageous, get out of your comfort zone, and conquer your fear.

People with purpose and passion live a different kind of life; while others just make a living, they make a difference!

Are you making a living or making a LIFE??

A Holiday Special – How Raymond Fong Killed My Next Vacation

It is that special time of the year again. Family meals worth months in the gym, all the relatives we thought we missed but we really don’t, and vacation! Oh, sweet time off, away from everything…

Before we get in line at the airport, or in the mall, or anywhere in our upcoming vacation, let’s all be proud of adopting a lifestyle where vacations are UNNECESSARY.

Taking my chances here, bordering arse-kissing, I’d like to tell you about Raymond Fong. Of course we are all familiar with Raymond, his contributions to the Better Networker, his AMF Empire, and probably from SeduceAdwords.com; the reason I’m mentioning him on this article is that – for those who haven’t noticed it yet – Raymond is vacationing in Australia, or so he says.

I highly suspect of his “vacation” because this talented marketer just won’t stop posting interesting discussions to our forums, writing articles in between boxing matches with Kangaroos. The terrifying idea of actually letting “business” actions take place during our vacation sends shivers down our spines, and we refuse to even think what is going on at office? But not Raymond. And why is that?

What Does Vacation Mean To You?

To most of us, a vacation is a luxury, which allows us a break from stressful realities, suits, rush hours, bosses, and so forth. It is carefully planned, anxiously awaited, and often goes by faster than it should. Who in plain sanity would waste precious vacation time to write business articles, review peer work or even communicate with the “real world”?

This definition of vacation is only true when you’re living an undesired reality. Your daily reality is so wrong, in so many ways, or so exhausting, in many other ways, that you just have to get away.

What if your reality was one of joys, accomplishments, fulfillment, and fun? What if your daily activities reflected your daily mood, your personal goals, within whatever hours you decided?

How would a vacation fit into that reality? Why would you even want a break?

Introducing: Vacationing to Your Second (or Third, or Fourth) Office

All right, if your reality is that good, you do not need a break; your vacation is nothing more than an office expansion, or a mindset expansion, to be more accurate. You truly enjoy your profession; you carry it anywhere and let everything be touched by it.

Getting back to Raymond, I bet when he meets crocodile Dundee down there, he’ll adapt his experience into a new training email, which will turn into another great article in the Better Networker, and generate a couple hundreds of fans (or customers, I don’t know the difference anymore).

Raymond doesn’t mind writing articles, and contributing to our community during his vacation because it is an extremely rewarding activity for him; he thrives on sharing knowledge, experience, and opportunity with fellow marketers. His writing, as profitable as it is, as important as it is, can be qualified as hobby, because it is easy to notice an underlying passion inexistent in a regular J-O-B. And who takes vacations from hobbies?

My message for these holiday season is to turn your everyday activities into a hobby. Let your routine be fulfilled by a greater purpose, beyond making money, and develop a strong passion to be the background of your success. Let Fun be part of your day, and soon it will dominate your every move; you’ll even “work” from behind a Fosters pint in Australia.

So, happy holidays, everybody. Have a wonderful vacation, and remember to take your hobby with you.